Veganuary is focused on changing consumer behaviours and attitudes, while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible throughout the month.
Millions of people have registered to try vegan with us since we started in 2014, although data suggests that ten times more people actually participate and try vegan in January each year.
With so many more new vegans and flexitarians being created, we need businesses like yours to join us to shout about your new vegan product launches and offers so that new vegans and participants can find the best vegan options and have the best Veganuary experience.
Veganuary is the ideal opportunity post-Christmas to create a one-month campaign activation and focus on your vegan range. Last year, over a thousand businesses took part in Veganuary, with most experiencing an increase in sales throughout the month. Veganuary is an incredible marketing tool that can help you successfully launch your new vegan range as well as sell more of your existing vegan range! As a charity, we want our participants to have a great Veganuary journey, so we’ve created this toolkit to help you effectively take part in the campaign and attract new customers.
The Veganuary Business Support Toolkit is a guide for businesses like yours to empower you to run your own successful Veganuary campaign. It contains everything you need to understand what Veganuary is and how you can get involved.
“Veganuary is our new favorite and we are thrilled to be a part of this effort; big thanks to Veganuary for getting people to participate in the plant-based movement and to make veganism a mainstream menu plan.”
“I am proud to support Veganuary this year, as I believe this platform will inspire people to try vegan to protect the planet and improve human health.”
“Veganism is becoming popular day by day and Baskin Robbins is excited to celebrate with its vegan consumers through participation in Veganuary.”
“Vegan dietary choices are the mark of a more conscious generation that cares about a sustainable future. At Wingreens World, we’re proud to have a vast range that caters to this very consumer, and are happy to support Veganuary this 2023 to promote health, well-being and changing for good!”
“We are proud to support Veganuary this year, as I feel that this is a great platform for first-timers, as well as veteran vegans. Veganuary not only makes it easier but also pumps in the motivation and encouragement to sustain a vegan lifestyle, no matter where you are in your journey by showcasing plant-based options available to switch to vegan.”
“Veganuary has absolutely made it a lot easier for people to be more aware of and to try vegan products. Through our mission of creating great-tasting alternatives, Alt Foods hopes to continue supporting the journey of individuals seeking a better diet for themselves and the planet. BIG thanks to the entire Veganuary team for helping make this such a huge success for Alt Foods.”
78% of participants intend to either stay vegan or reduce animal products in their diet by at least 50%
90% of those participants who aren’t committing to stay vegan are likely to try vegan again
Almost half of participants told us they saw health improvements after just 31 days
Over 6,800 international media stories featured Veganuary during our 2023 campaign. More than 1,000 stories were published in India alone.
$91 billion is the estimated worth of the global vegan food industry by the year 2027
Would you like a healthier and happier workplace? Sign your business up for the Veganuary Workplace Challenge and encourage everyone in your organisation to try vegan in January. We have all of the resources you need.