Corporate Collaborations

Your business and Veganuary 2024

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Veganuary is focused on changing consumer behaviours and attitudes, while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible throughout the month.

Millions of people have registered to try vegan with us since we started in 2014, although data suggests that ten times more people actually participate and try vegan in January each year.

With so many more new vegans and flexitarians being created, we need businesses like yours to join us to shout about your new vegan product launches and offers so that new vegans and participants can find the best vegan options and have the best Veganuary experience.

Veganuary is the ideal opportunity post-Christmas to create a one-month campaign activation and focus on your vegan range. Last year, over a thousand businesses took part in Veganuary, with most experiencing an increase in sales throughout the month.

Veganuary is an incredible marketing tool that can help you successfully launch your new vegan range as well as sell more of your existing vegan range! As a charity, we want our participants to have a great Veganuary journey, so we’ve created this toolkit to help you effectively take part in the campaign and attract new customers.

The Veganuary Business Support Toolkit is a guide for businesses like yours to empower you to run your own successful Veganuary campaign. It contains everything you need to understand what Veganuary is and how you can get involved.

What BUSINESSES say about us

2024 Campaign Facts


82% of respondents to our participant survey who were not already vegan when they signed up intend to permanently change their diet


73% of those participants who aren’t committing to stay vegan are likely to try vegan again in the future

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Almost half of respondents to our participant survey saw some improvement to their overall health after just 31 days


Over 10,000 international media stories featured Veganuary during our 2024 campaign, with more than 800 stories in India alone

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$91 billion

$91 billion is the estimated worth of the global vegan food industry by the year 2027

Workplace Challenge

Would you like a healthier and happier workplace? Sign your business up for the Veganuary Workplace Challenge and encourage everyone in your organisation to try vegan in January. We have all of the resources you need.