Veganuary has become a household name in the UK. According to YouGov data, around 4% of Brits took part in Veganuary in January 2023 and a whopping 9% have taken part since 2014.
Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary. According to Alexandra Clark – a food consultant who spent more than a decade in Brussels working for the vice-president of the European Parliament, “campaigns such as Veganuary – in which people sign up to go vegan for the month of January – have been at the core of the plant-based revolution, driving companies in the food sector to launch a plethora of plant-based products.”
But our work with businesses takes place year-round – not just in January! From large multinational corporations to smaller high-street retailers, we offer support and promote their increased production of delicious animal-free items. In 2023, more than 1,610 new vegan products and menu options were launched during the month.
Some of the new launches that got us excited were Almond Strawberry Yogurt from Epigamia, OMG Chocolate Bar from GoZero, Vegan Mini Bites Coffee and Chocolate from Noto, Barista Oat Milk from Oatey and Shrikhand from Whitecub.
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options in our key campaign countries. We are excited to keep expanding this work globally!
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January. In 2023, India’s top retailers like Nature’s Basket, BigBasket and Swiggy Instamart supported Veganuary and ran exciting offers on vegan groceries. India’s leading multinational pharmaceutical company Dr. Reddy’s Laboratories and tech company Dextrasys encouraged their staff to try vegan for January.
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!