Over 580,000 people participated in 2021
People from 209 countries and territories took part
More than 825 new vegan products and menus were launched for Veganuary 2021
98% would recommend Veganuary to a friend
Our 2021 campaign featured in more than 1500 media stories
“Retailers report huge demand for plant-based takeaway foods amid record Veganuary”
“The soaring popularity of Veganuary has led to a raft of shortages of the UK’s biggest plant-based brands.”
“Veganuary “clearly affected” consumer behaviour…more than twice as many people purchased a product labelled “plant-based” from a supermarket in January 2020 than in December 2019.”
“Veganuary, which asks people to ditch meat this month, has emerged as this year’s trendy resolution.”
“It’s boomtime for Veganuary as retailers rush to join the trend. Thousands sign up to stick to a plant-based diet next month, while hundreds of vegan food launches are in pipeline.”
“Veganuary’ wants to be your new food resolution for 2020 — and beyond.”
Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Our 2020 participants cited the following reasons as their motivation.
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
Actress, Presenter & Motivational Speaker
“I feel so healthy since going vegan 5 years ago and I feel grateful that my eyes were opened and made aware of what is going on around us! I know that there are many good people out there who want to be a part of the change!”
Winner: Germany’s Strongest Man 2011
“Switching to a plant-based diet was one of the best decisions of my life – not only from an athletic perspective. I would recommend that everyone try it. Ideally right now in January.”
Director of Fry’s Family Food
“It’s been the best decision of my life. To know that I am contributing less to animal suffering of any kind makes me feel better as a person. And then to know that my values and my choices are now fully aligned has been amazing.”
Veganuary is the world’s largest vegan movement, inspiring people to try vegan for January and throughout the rest of the year.
