Try vegan
this January

Girl with pig

Join the plant-based revolution

Veganuary inspired and supported over 620,000 people to try vegan during our 2022 campaign – with participants from over 220 countries and territories. We have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.

Veganuary in numbers

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629,000

Over 629,000 people signed up in our 2022 campaign

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228

People from 228 countries and territories took part in our 2022 campaign

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1,540

More than 1,540 new vegan products and menus were launched for Veganuary 2022

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98%

98% would recommend Veganuary to a friend

4,351

Our 2022 campaign featured in more than 4,351 media stories

What they say about us

Reasons for participating

Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Our 2021 participants cited the following reasons as their motivation.

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Health
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Animals
Trees
Environment
The earth
Other

MEET OUR AMBASSADORS

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?