Veganuary has inspired and supported millions of people to try vegan since 2014 – with participants from almost every country in the world. We have worked with businesses to drive up vegan options in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.
People from over 228 countries and territories have taken part
More than 1,480 new vegan products and menu items were launched for Veganuary 2025
98% would recommend Veganuary to a friend
Our 2025 campaign featured in more than 12,286 media stories
Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
Winner: Germany’s Strongest Man 2011
“Switching to a plant-based diet was one of the best decisions of my life – not only from an athletic perspective. I would recommend that everyone try it. Ideally right now in January.”
Director of Fry’s Family Food
“It’s been the best decision of my life. To know that I am contributing less to animal suffering of any kind makes me feel better as a person. And then to know that my values and my choices are now fully aligned has been amazing.”
Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?
Join in to receive a celebrity e-cookbook along with 31 days of inspiring recipes, nutrition tips and more. All our resources are 100% free!
