Over 629,000 people signed up in our 2022 campaign
People from 228 countries and territories took part in our 2022 campaign
More than 1,540 new vegan products and menus were launched for Veganuary 2022
98% would recommend Veganuary to a friend
Our 2022 campaign featured in more than 4,351 media stories
“VEGANUARY!!! Yes! It’s done – and I loved it. Not a morsel of meat or fish or dairy passed my lips. It was so much easier than I expected, and gave me so much.”
“Veganuary set to pass 2m milestone as more firms join movement.”
“It’s boomtime for Veganuary as retailers rush to join the trend. Thousands sign up to stick to a plant-based diet next month, while hundreds of vegan food launches are in pipeline.”
“‘Veganuary’ wants to be your new food resolution for 2020 — and beyond.”
“Veganuary, which asks people to ditch meat this month, has emerged as this year’s trendy resolution.”
“Retailers report huge demand for plant-based takeaway foods amid record Veganuary.”
“The soaring popularity of Veganuary has led to a raft of shortages of the UK’s biggest plant-based brands.”
“Half a million sign-up for Veganuary as retailers push plant-based food.”
“Veganuary 2021: Record numbers go animal product-free for January.”
Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Our 2021 participants cited the following reasons as their motivation.
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
Actress, Presenter & Motivational Speaker
“I feel so healthy since going vegan 5 years ago and I feel grateful that my eyes were opened and made aware of what is going on around us! I know that there are many good people out there who want to be a part of the change!”
Winner: Germany’s Strongest Man 2011
“Switching to a plant-based diet was one of the best decisions of my life – not only from an athletic perspective. I would recommend that everyone try it. Ideally right now in January.”
Director of Fry’s Family Food
“It’s been the best decision of my life. To know that I am contributing less to animal suffering of any kind makes me feel better as a person. And then to know that my values and my choices are now fully aligned has been amazing.”
Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?
