The UK is now officially the world leader for vegan food launches and Veganuary has become a household name. Veganuary is cited as being behind this upswing and South Africa is next to experience the plant-based boom.
Insight Survey’s SA Fast Food/QSR Landscape Report in 2019 found that consumers (especially millennials) are becoming more aware of the negative impacts of meat on their health, environment, and animal welfare – and are now demanding more vegan options across the country.
But our work with businesses takes place year-round – not just in January! From large multinational corporations to smaller retailers and restaurants, we offer support and promote their increased production of delicious animal-free items. In 2024, more than 2,100 new vegan products and menu options were launched globally during the month.
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in South Africa.
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January.
In January 2024, 300 businesses all over the world took part in Veganuary’s Workplace Challenge – a new record! Globally recognised brands like Just Eat Takeaway, Ernst & Young, Salesforce and DocuSign got involved, as well as government bodies, councils, NHS trusts, universities, sports clubs and care homes. The diversity of organisations taking part is truly incredible!
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!
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