The UK is now officially the world leader for vegan food launches and Veganuary has become a household name. In 2023, there were more than 1,610 new vegan products and menu options launched worldwide during the month.
Veganuary is cited as being behind this upswing and South Africa is next to experience the plant-based boom. Insight Survey’s SA Fast Food/QSR Landscape Report in 2019 found that consumers (especially millennials) are becoming more aware of the negative impacts of meat on their health, environment, and animal welfare – and are now demanding more vegan options across the country.
But our work with businesses takes place year-round – not just in January! From large multinational corporations to smaller retailers and restaurants, we offer support and promote their increased production of delicious animal-free items. In 2023, more than 1,610 new vegan products and menu options were launched during the month.
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in South Africa.
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January.
Our Workplace Challenge had its most successful year to date in 2023. Nearly 200 businesses worldwide participated in 2023, from globally recognised brands like Mars Food Europe, Just Eat Takeaway and BAFTA to government bodies, universities, sports clubs and care homes. The diversity and size of organisations taking part are truly incredible!
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!
