In the UK, Veganuary has helped drive a mass shift in consumer habits. There has been a fourfold rise in the number of vegans, with around one third of the population having either cut down on meat or stopped eating it altogether. With Veganuary now a household name in Britain, we are taking all we have learned and expanding it to other countries. In 2021 we also ran campaigns in Germany, the USA, Chile, Argentina and Brazil. But we don’t plan to stop there!
In addition to our own campaigns, we partner with like-minded NGOs from Sweden to Singapore who promote Veganuary and veganism in their own languages, and within their own cultures.
All Veganuary’s participants – no matter where they are from – can meet together in a dedicated social media group to share the experience and truly feel like they are part of this mass worldwide movement for a kinder, safer, healthier world.
The most common feedback we hear is: ‘This has changed my life’ and ‘I wish I had done it sooner’.