Raising Awareness


Celebrities from around the world have stepped up to help spread Veganuary’s message. Big Hollywood names like Joaquin Phoenix, Alicia Silverstone, and Mayim Bialik have supported the campaign, as have athletes like DeAndre Jordan and policitians like NYC Mayor Eric Adams. Ryan Eggold took part in Veganuary in 2023, and even Paul McCartney has expressed his support for Veganuary. Our celebrity cookbook is filled with recipes contributed by influential figures like Venus Williams and Jane Goodall. This publicity is crucial to get veganism and, more importantly, the reasons to choose vegan, in front of a mainstream audience.


We also work with social media influencers, including some of the most exciting plant-based chefs, inspiring activist kids and animal campaigners with worldwide audiences.

We share our work with media around the world, and are happy to supply statements and images, statistics and case studies. As a result, Veganuary has appeared in every major UK publication and on every major UK television channel. Our message has spread worldwide – from the Los Angeles Times to the South China Morning Post.