Covid-19 affects vegan food consumption amongst former Veganuary participants

Nearly a third of people are eating more vegan food due to the Covid-19 pandemic

Covid-19 Food Consumption Change Chart
Covid-19 Food Consumption Change Chart

A survey of former Veganuary participants has revealed that 32% are eating more vegan food as a result of Covid-19, 7% are eating less, and 61% said their consumption was unchanged. More than 10,000 people responded to the e-survey which was conducted by Veganuary between July-August 2020, with respondents primarily from the UK, US, Germany and Latin America – the four main regions the charity works in.

People take part in Veganuary’s 31-day vegan pledge for many reasons and not all intend to stay vegan when it is over. On average around 50% of participants say they are going to stick with a vegan diet at the month’s end. This new survey was designed to discover if Covid-19 had made it more or less likely that people would continue to eat vegan food after completing Veganuary.

Of the 32% who are eating more vegan food due to Covid-19, 73% said it was to be healthier, 43% because they had more time to cook, and 41% due to the link between animal agriculture and pandemics. Respondents could choose multiple reasons from a list of five which also included: vegan foods are cheaper (11%) and animal products were sold out in the shop (1%).

Although the Covid-19 pandemic has caused much heartbreak and hardship, these results offer hope that we will embrace this opportunity to change and build a better future. Choosing a plant-based diet is one positive step each of us can take to protect our health and our planet, as well as help prevent future pandemics. And you can get started today with Veganuary’s free support – sign-up at veganuary.com.

Toni Vernelli, International Head of Communications and Marketing

The small number of people eating less vegan food due to Covid-19 cited having more meals with family (46%), craving comfort foods (47%) and difficulty getting vegan products (46%) as the main reasons.

Graphic illustrations of the survey results can be viewed and downloaded here.

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