82% of Veganuary participants eating >50% less meat & animal products six months after taking part

68% report health benefits including more energy, better skin and improved mood

1st September, 2021 — Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released the results from its six-month follow-up survey of Veganuary 2021 participants*. More than 582,000 people from 209 countries and territories took part in Veganuary 2021, breaking all previous records.

Six months after completing their one-month Veganuary challenge, 82% of those participants who were not vegan when they signed-up have maintained a dramatic reduction in their animal product consumption:

  • 30% are eating a fully vegan diet
  • 38% are eating at least 75% less meat and other animal products than pre-Veganuary
  • 14% are eating at least 50% less meat and other animal products than pre-Veganuary

These results are good news for the planet coming just two weeks after a leaked report by the Intergovernmental Panel on Climate Change stated, ‘A shift to diets with a higher share of plant-based protein in regions with excess consumption of calories and animal-source food can lead to substantial reductions in emissions, while also providing health benefits … Plant-based diets can reduce emissions by up to 50% compared to the average emission-intensive western diet.’

In line with the leaked IPCC report, 68% of those Veganuary participants who continued to eat a fully vegan diet after their one-month pledge have experienced health improvements, including:

  • increased energy (60%)
  • improved mood (59%)
  • better skin (52%)
  • desired change body weight (48%)

The Official Veganuary 2021 Six-Month Survey Results can be viewed in more detail here.

Commenting on these results, Veganuary’s International Head of Communications, Toni Vernelli, said: “These results show that Veganuary is helping people make lasting diet changes that are good for the planet and their health!”

She added: “Cutting out meat and dairy is the best way to cut our carbon footprint. As an added bonus, over two-thirds of participants who stick with a plant-based diet feel health benefits as well! There is simply no downside to signing-up for Veganuary!”

*The survey was sent by Veganuary to 65% of the 582,000 people who signed-up during the 2021 campaign. 8,690 people responded.


Toni Vernelli, International Head of Communications

[email protected]

07505 866 548

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