‘Where there’s hummus, there’s hope!’ Veganuary proclaims as the campaign celebrates its 10th year

Lucy Watson, chef Alexis Gauthier & actor Famke Janssen join the campaign

7th December 2022: Veganuary – the global campaign to try vegan for January and beyond – is using humour, hummus and hope in ads proclaiming that positive change is possible by signing up to try vegan for January as registration for Veganuary 2023 opens today.

The eye-catching ads pay homage to previous movements inspiring action for a better world (click the links to download):

The campaign is joined by new ambassadors Lucy Watson, Made in Chelsea star and influencer; Alexis Gauthier, French chef and owner of Gauthier Soho; and Famke Janssen, star of X-Men and Taken, as it celebrates the 10th anniversary of Veganuary and the seismic shift in Britain’s food landscape it helped fuel.

Reflecting on her decision to be an ambassador for the campaign, Lucy Watson says: “Loving animals and eating them too never made sense to me; that’s why I went veggie aged six and then later turned to veganism. It was the best decision I’ve ever made, and I’ve enjoyed it so much more than I could have ever expected. It feels good to do the right thing. I know it can be a daunting prospect for some, Veganuary is here to help guide you.”

Alexis Gauthier echoes that sentiment, saying: “Going vegan in 2016 was one of the best things I’ve ever done for myself, so I decided to share that joy the best way I knew how – by turning my whole fine-dining restaurant fully vegan, too. This January, you can experience that same joy for yourself by trying veganism – it’s healthy, it’s delicious, and it’s an act of kindness to this planet and the amazing creatures we share it with. All you have to do is give it a try!”

Photos of Lucy and Alexis for download here.

Lucy and Alexis will also appear on Veganuary’s new podcast series which launches on 1st January alongside a new 31-day YouTube series, both designed to offer people additional ways to participate along with the 31 daily coaching emails they receive when they sign-up. 2023 participants will also receive a new one-pot meal plan to help make meals cheaper and quicker, as well as an updated celebrity e-cookbook featuring recipes from Alicia Silverstone, Venus Williams, Joanna Lumley, John Bishop and Dr Jane Goodall.

“Many of us could use a little hope right now,” says Toni Vernelli, Veganuary’s Head of Communications. “But hope is more than just wishful thinking – it’s taking steps that lead to the changes we want to see. Participating in Veganuary is a powerful way to start the year off with positive action, no matter what your resolution.”

Notes to Editor 

Veganuary is free to join, and people can sign-up at veganuary.com to receive our Celebrity eCookbook, new One-Pot Meal Plan, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice. 

Nearly 2.5 million people, coming from almost every country in the world, have officially taken part since our pledge launched in January 2014 from a kitchen table in Yorkshire. With campaign hubs now in Germany, USA, Brazil, Chile, Argentina, India and the UK, Veganuary has truly become a global phenomenon.


Toni Vernelli, International Head of Communications, Veganuary 

T: 07505 866 548 

E: [email protected]

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
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