Over 580,000 people participated in 2021
People from 209 countries and territories took part
More than 825 new vegan products and menus were launched for Veganuary 2021
98% would recommend Veganuary to a friend
Our 2021 campaign featured in more than 1500 media stories
“Veganuary, which asks people to ditch meat this month, has emerged as this year’s trendy resolution.”
“Veganuary’ wants to be your new food resolution for 2020 — and beyond.”
“It’s boomtime for Veganuary as retailers rush to join the trend. Thousands sign up to stick to a plant-based diet next month, while hundreds of vegan food launches are in pipeline.”
“Retailers report huge demand for plant-based takeaway foods amid record Veganuary”
“Veganuary “clearly affected” consumer behaviour…more than twice as many people purchased a product labelled “plant-based” from a supermarket in January 2020 than in December 2019.”
Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Our 2021 participants cited the following reasons as their motivation.
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
Actor
During the pandemic, we have cooked all our meals at home and have moved to a completely plant-based diet in this house. When you prepare your own food, it’s interesting how your tastes change. And any animal products become less appetizing when you prepare them, from start to finish, yourself.
Actor
“Going vegan helps the environment, the animals, and your health. It’s a win win win! There’s really nothing to lose! I encourage everyone to try Veganuary this year.”
Actor
“Do you have a sense that you’d like to switch to a healthier, cleaner, kinder diet, but need more information? Ask questions, try things, do research, and make decisions based on facts, but don’t discount your feelings either. Veganuary is a great place to start exploring!”
Musician
“I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.”
Musician
“If you’ve been thinking about trying a vegan diet, and you love the month of January, then how on God’s green earth could you possibly resist a ridiculous portmanteau like ‘Veganuary’?”
Veganuary is the world’s largest vegan movement, inspiring people to try vegan for January and throughout the rest of the year.
