Frequently Asked Questions

In previous campaigns, we measured participation based on how many people opted into our 31-day email series via our website. However, we know that this does not reflect the true number of participants, as many people take part without officially registering through the website.

As we learn from the success we’ve seen in the UK and expand to new countries, our priority is measuring global participation. Since Veganuary launched its first pledge in January 2014, millions of people – coming from almost every country in the world – have taken part.

To better understand and measure participation around the world, we now commission surveys in our core campaign countries to establish the percentage of people who report having taken part in Veganuary during the month.

Based on the survey results and the current population estimates for each country, we calculated that roughly 25.8 million people worldwide chose to try vegan in January 2025.

These figures provide an exciting glimpse into the broader public participation in Veganuary and its influence as a social movement, and we’re looking forward to evaluating the impact of Veganuary further in the years to come.

Read more about the Veganuary 2025 results.

Since launching in 2014, millions of people all over the world have officially taken part in Veganuary. For more information about participation, official Veganuary survey results, product launches and global media coverage, check out our Campaign Reports and Press Releases.

Read our full thoughts on the palm oil debate.

Honey is an animal product, so vegans (by the official definition) don’t eat it. Read more about why honey is not vegan.

Learn more about cultivated meat technology and how it can help end animal suffering and protect the planet.

This is a topic of great debate which we explore on our blog. Have a read on our thoughts on whether it’s okay to eat eggs from backyard hens.

Please email uscorporate@veganuary.com with your updates and requests and our team will be in touch with you shortly.

Drop an email to our Corporate Outreach on uscorporate@veganuary.com and our team will review your request. If it piques our interest, we’ll get back to you shortly.

If you want to know the best creamer to use in your coffee, or how to deal with non-vegan colleagues, try Veganuary now and gain access to our invite-only Facebook Group. You’ll meet thousands of new friends who can offer the answers and moral support you need.

Veganuary is not a medical organization and we are not medical professionals, so unfortunately we cannot provide any type of medical advice to our participants. If you have a concern about your health, we strongly suggest speaking to your doctor or a registered dietician who is sympathetic to plant-based eating. You can also find information on vegan-friendly doctors and dieticians here and here.

As we are a charity and run purely on donations, if you have a special skill or profession that you feel could help us – thank you! Please email your CV and an overview of how you would like to support us to uscorporate@veganuary.com and we’ll get back to you when your skills are needed!

Whether you already donate to Veganuary or you’re interested in learning more about supporting our work, please email us at [email protected] and we’d be happy to help. We can assist you with any questions about donations, including how to cancel a regular gift or adjust the amount you currently give. Thank you so much for your support.