Veganuary is focused on changing consumer behaviors and attitudes, while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible throughout the month.
Since the campaign started more than 2.5 million people have registered to try vegan with us, although several studies have suggested that total participation in Veganuary is significantly larger than the number of individuals who register through our platforms alone.
The team at Veganuary is now actively exploring new and innovative ways of assessing the campaign’s overall reach and impact. In a representative YouGov survey conducted during January 2023, 7% of US respondents reported participating in Veganuary for at least part of the month.*
With so many more new vegans and flexitarians being created, we need businesses like yours to join us to shout about your new vegan product launches and offers so that new vegans and participants can find the best vegan options and have the best Veganuary experience.
Veganuary is the ideal opportunity post-holiday to create a one-month campaign activation and focus on your vegan line. Last year, thousands of businesses took part in Veganuary, with most experiencing an increase in sales throughout the month. Veganuary is an incredible marketing tool that can help you successfully launch your new vegan products as well as sell more of your existing vegan range! As a charity, we want our participants to have a great Veganuary journey, so we’ve created this toolkit to help you effectively take part in the campaign and attract new customers.
The Veganuary Business Support Toolkit is a guide for businesses like yours to empower you to run your own successful Veganuary campaign. It contains everything you need to understand what Veganuary is and how you can get involved.
78% of participants intend to either stay vegan or reduce animal products in their diet by at least 50%
90% of those participants who aren’t committing to stay vegan are likely to try vegan again
Almost half of participants told us they saw health improvements after just 31 days
Over 6,800 international media stories featured Veganuary during our 2023 campaign
$91 billion is the estimated worth of the global vegan food industry by the year 2027
Would you like a healthier and happier workplace? Sign your business up for the Veganuary Workplace Challenge and encourage everyone in your organisation to try vegan in January. We have all of the resources you need.
Donations from businesses help Veganuary create a positive difference for people, animals and the planet. To make a donation on behalf of a company, please use the bank details below.
Account name: Veganuary
Sort code: 40-47-31
Account number: 44868412
We’d be grateful if you could then email email@example.com to let us know that you have made an unrestricted donation, and providing any relevant details about the nature of the donation (e.g. if you are contributing a percentage of the sale price of a product or menu item).
If you would like to discuss making a donation, please email firstname.lastname@example.org
We look forward to hearing from you!
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2612 adults. Fieldwork was undertaken between 13th – 18th January 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
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