Veganuary has helped drive a mass shift in consumer habits around the globe. Since the campaign started in the UK in 2014, more than 2.5 million people have registered to try vegan with us, although several studies have suggested that total participation in Veganuary is significantly larger than the number of individuals who register through our platforms alone.
The team at Veganuary is now actively exploring new and innovative ways of assessing the campaign’s overall reach and impact. In a representative YouGov survey conducted during January 2023, 7% of US respondents reported participating in Veganuary for at least part of the month.*
In addition to our own campaigns, we partner with like-minded NGOs from Sweden to Singapore who promote Veganuary and veganism in their own languages, and within their own cultures.
All Veganuary’s participants – no matter where they are from – can meet together in a dedicated social media group to share the experience and truly feel like they are part of this mass worldwide movement for a kinder, safer, healthier world.
The most common feedback we hear is: ‘This has changed my life’ and ‘I wish I had done it sooner’.
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2612 adults. Fieldwork was undertaken between 13th – 18th January 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
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