Be a part of the Veganuary moment and reach millions!
Veganuary is a global nonprofit organization inspiring and supporting people to try vegan in January and beyond. Around 25.8 million people worldwide tried vegan in January 2025*.
Every year, thousands of businesses around the world participate in Veganuary as the biggest global marketing moment for vegan food and products. Veganuary is the ideal opportunity to activate around your vegan line and reach millions of people participating in the global, month-long event.
There is no cost to participate in the Veganuary campaign and utilize our free suite of resources and engaging assets.
As a charity, we want our participants to have a successful Veganuary journey, so we’ve created these resources to help businesses effectively take part in the campaign and attract new customers.
With more and more consumers seeking out plant-based products, we need businesses like yours to join us to shout about your new vegan product launches and special offers so that everyone participating in Veganuary can find best options and have a successful Veganuary experience.
81% of respondents to our participant survey who were not already vegan when they took part intend to permanently change their diet
Over 1,480 new vegan products and menu items launched for Veganuary 2025 globally
Over 1,000 restaurant locations celebrated Veganuary in the US in 2025
Over 12,286 international media stories featured Veganuary during our 2025 campaign
$91 billion is the estimated worth of the global vegan food industry by the year 2027
DOWNLOAD THE CAMPAIGN PLANNING GUIDE TO GET STARTED:
“By embracing Veganuary, we’re not just highlighting a broad range of plant-based foods; we’re also empowering our customers to deepen their understanding of where their food comes from and what’s in it.”
“Thanks to Veganuary, we’ve successfully elevated awareness of our vegan menu, attracting new customers and expanding our reach in the process!”
Looking for opportunities to help make your workplace healthier and more sustainable? Get your business involved in the Veganuary Workplace Challenge and encourage everyone in your organization to try vegan in January. It’s completely free and we have all the resources you need to have successful Veganuary.
Veganuary is working with businesses to help them commit to increasing the proportion of their business that is plant-based. If you would like our support to help your business incorporate plant-based commitments into your plans, get in touch.
Donations from businesses help Veganuary create a positive difference for people, animals and the planet. To make a donation on behalf of a company, please use the bank details below.
Account name: Veganuary
Sort code: 40-47-31
Account number: 44868412
We’d be grateful if you could then email fundraising@veganuary.com to let us know that you have made an unrestricted donation, and providing any relevant details about the nature of the donation (e.g. if you are contributing a percentage of the sale price of a product or menu item).
If you would like to discuss making a donation, please email fundraising@veganuary.com
We look forward to hearing from you!
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