Business Participation

Be a Part of the Veganuary Moment and reach millions!

Veganuary is a global nonprofit organization inspiring and supporting people to try vegan in January and beyond. 25 million people worldwide tried vegan in January 2024*. 

Every year, thousands of businesses around the world participate in Veganuary as the biggest global marketing moment for vegan food and products. Veganuary is the ideal opportunity to activate around your vegan line and reach millions of people participating in the global, month-long event. 

There is no cost to participate in the Veganuary campaign and utilize our free suite of resources and engaging assets.  

Veganuary works as a powerful marketing tool that can help you successfully launch your new vegan products and sell more of your existing vegan range! As a charity, we want our participants to have a successful Veganuary journey, so we’ve created these resources to help businesses effectively take part in the campaign and attract new customers. 

DOWNLOAD THE CAMPAIGN PLANNING GUIDE TO GET STARTED: 

OPPORTUNITIES FOR BRANDS
OPPORTUNTIES FOR RESTAURANTS
OPPORTUNITIES FOR RETAILERS 

With more and more consumers seeking out plant-based products, we need businesses like yours to join us to shout about your new vegan product launches and offers so that new vegans and participants can find the best vegan options and have a successful Veganuary experience. 

WAYS TO GET INVOLVED

  • Launch new vegan products or menu items 
  • Promote Veganuary in-store or on-package 
  • Create special offers and promotions 
  • Engage on social media 
  • Generate press + media coverage 
  • Join the Workplace Challenge 
  • Make a long-term commitment

TESTIMONIALS

2024 Campaign Facts

82%

82% of respondents to our participant survey who were not already vegan when they signed up intend to permanently change their diet

2,100

Over 2,100 new vegan products and menu items launched for Veganuary 2024 globally

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400:

More than 400 US Businesses took part in Veganuary 2024

10,000

Over 10,000 international media stories featured Veganuary during our 2024 campaign

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$91 Billion

$91 billion is the estimated worth of the global vegan food industry by the year 2027

DOWNLOAD THE CAMPAIGN PLANNING GUIDE TO GET STARTED: 

OPPORTUNITIES FOR BRANDS
OPPORTUNTIES FOR RESTAURANTS
OPPORTUNITIES FOR RETAILERS 

Workplace Challenge

Looking for opportunities to help make your workplace healthier and more sustainable? Sign your business up for the Veganuary Workplace Challenge and encourage everyone in your organization to try vegan in January. It’s completely free and we have all the resources you need to have successful Veganuary.

CORPORATE COMMITMENTS

Veganuary is working with businesses to help them commit to increasing the proportion of their business that is plant-based. If you would like our support to help your business incorporate plant-based commitments into your plans, get in touch.

Company Giving

Donations from businesses help Veganuary create a positive difference for people, animals and the planet. To make a donation on behalf of a company, please use the bank details below.

Account name: Veganuary
Sort code: 40-47-31
Account number: 44868412

We’d be grateful if you could then email fundraising@veganuary.com to let us know that you have made an unrestricted donation, and providing any relevant details about the nature of the donation (e.g. if you are contributing a percentage of the sale price of a product or menu item).

If you would like to discuss making a donation, please email fundraising@veganuary.com

We look forward to hearing from you!