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“(…) We’ve loved seeing the enthusiastic shopper response to our Veganuary range and plan to bring more fantastic products to our stores in the future.”

“Planthood has seen a 500% increase in new customers eating our healthy plantbased meal kits this month versus Jan ‘23.”

“OMG! Wow, what a January we have had with Unconventional…+112% sales versus Veganuary 2022. We had stellar gains and interactions across our socials with Instagram leading the charge at +395%.”

“Veganuary has had an incredible effect on our consumers, because you actually have supermarkets competing with each other now to have better lines of vegan products – whether that is their own white label products, or whether it is getting the best brands.”

“As someone who stepped up to the Veganuary challenge this year, I am happy to be part of this movement as it grows across Europe and beyond. For me, now, behind Veganuary there’s a bigger picture – and one which induces long-term action.”

“Veganuary 2023 has been a busy time for Asda Own Brand, as we launched over 80 new products in-store and online with our new vegan ranges OMV! and Plant Based by Asda […] Our Vegan Food To Go lines performed over +200% year-on-year.”

“This year marks the fourth consecutive year Deliveroo has partnered with Veganuary, and it’s been the biggest to date with an incredible 23,600 restaurants and grocers participating.”