Join national and global brand leaders in reaching millions through the world’s most recognized plant-based campaign.
Overview | Ways To Take Part | 2025 Campaign Results | Business Participation Guide | What Brands Are Saying | Sponsorships | Corporate Commitments | Company Giving
Veganuary is the global nonprofit organization behind the world’s largest campaign promoting plant-based food every January. Last January:
Veganuary is a powerful opportunity to connect with millions of conscious consumers, boost visibility and sales for plant-based products in January, and emphasize core values like sustainability and wellness.
Participation in Veganuary is completely free! Taking part can be as simple as promoting your plant-based offerings on social media, or as robust as a 360-degree plant-based marketing campaign.
With more and more consumers seeking out plant-based products, we need businesses like yours to join us to shout about your new vegan product launches and special offers so that everyone participating in Veganuary can find best options and have a successful Veganuary experience.
81% of respondents to our participant survey who were not already vegan when they took part intend to permanently change their diet
Over 1,480 new vegan products and menu items launched for Veganuary 2025 globally
Over 1,000 restaurant locations celebrated Veganuary in the US in 2025
Over 12,286 international media stories featured Veganuary during our 2025 campaign
$91 billion is the estimated worth of the global vegan food industry by the year 2027
DOWNLOAD THE CAMPAIGN PLANNING GUIDE TO GET STARTED:
“By embracing Veganuary, we’re not just highlighting a broad range of plant-based foods; we’re also empowering our customers to deepen their understanding of where their food comes from and what’s in it.”
“Thanks to Veganuary, we’ve successfully elevated awareness of our vegan menu, attracting new customers and expanding our reach in the process!”
In addition to the no-cost opportunities for your business to be a part of Veganuary, we also offer a limited number of official Veganuary sponsorship opportunities. To lean more and see if sponsorship is a fit for your business, reach out to [email protected].
Ikea, Unilever, Sodexo, and Burger King UK are some of the many businesses that have committed to reduce food-related emissions by serving or sourcing more plant-based foods. Whether your goals are related to the environment, health, or animal welfare, making a commitment with Veganuary is a great way to align your objectives with a reputable organization and boost credibility.
Veganuary is an international non-profit organisation and charity registered in England and Wales.
Donations from businesses help Veganuary create a positive difference for people, animals and the planet.
To make a donation on behalf of a company, please email [email protected] and we can provide you with further details.
We look forward to hearing from you!
Yes! We started Veganuary as a way to amplify the visibility of plant-based options for an entire month each year and make it easier for people to try eating plant-based. The more companies that participate, the more people will be inspired to try eating plant-based and support the shift toward more just and sustainable food system. Therefore, there is no charge to participate.
Veganuary also offers a limited number of Corporate Sponsorship packages to a select group of dedicated brands. If you are interested in learning more about these opportunities please reach out to [email protected].
Any business that wants to promote plant-based products or menu items can participate in Veganuary! Some of our biggest past supporters have been major national and global companies with a range of vegan and non-vegan options, including Aldi, Hellmann’s, Hard Rock Cafe, and Burger King UK. 74% of our participants told us they were omnivores, pescatarian or vegetarian before taking part in Veganuary. Participants are simply looking for more nutritious/sustainable vegan options from familiar brands they trust.
Veganuary cultivates a strong presence in local, national, and international media. Throughout the campaign, we prepare press and media materials highlighting major participating businesses. We also feature any widely available special offers, new menu items, and new products available during January on our website.
Because hundreds of businesses participate in Veganuary every year, we aren’t able to directly promote every brand that takes part in the campaign. We offer free Business Planning Guides and other free resources to make it easy for any brand to be a part of the global Veganuary moment.
While businesses are welcome to any of our free resources to promote their participation in the campaign, we understand some businesses prefer to create materials that reflect their own branding and communication styles. Even if you don’t use the Veganuary branding, we encourage businesses to promote their plant-based products and menu items during January and keep in touch for any potential cross-promotion opportunities (PR, social media, etc.). You can also use our campaign hashtag (#Veganuary2026) and tag us (@WeAreVeganuary) on any relevant social media posts promoting your products or services. And if you have plant-based launches or news you’d like to promote, at any time during the year, you can email us ([email protected]) to consider for editorial-style content.
You do not need to confirm your participation in the campaign. However, we encourage businesses to register their participation (please email [email protected] to receive the participation form). By confirming your participation, we will send you additional information to support your plans and ensure that your participation is considered for any relevant content we might be preparing (e.g., region-specific restaurant participation, new product launches, etc.).
Deadlines for certain content (like special offers to be added to the Veganuary website, or new product launch details) will be sent out in early fall. Because Veganuary 2026 will be officially announced in early December, and given the holidays in December, we aim to have all information in-hand by December. Materials submitted to the Veganuary team earlier have the best chance of being considered for any relevant Veganuary communications and content.
You can access our logos, graphics and other assets for free to show your involvement and promote your vegan friendly products both in-store and online! The more aligned we are, the stronger your campaign will be and the more we can support you through PR, social media, and other channels.
Veganuary does a limited number of direct social media collaborations with businesses. Any collabs must adhere to strict guidelines that meet Veganuary’s content and brand standards. To be considered for a potential collab, you can email [email protected] for additional information.
At this time Veganuary is unable to participate in any in-person events. If you are looking for speakers for a virtual event, or would like to use any of Veganuary’s digital resources (including logos and print-ready designs), please email [email protected].
Veganuary’s audience is incredibly diverse and includes millions of people around the world who are interested in eating more plant-based foods. You can learn more about the Veganuary participants who responded to our 2025 Participant Survey via email here.
Join in to receive a celebrity e-cookbook along with 31 days of inspiring recipes, nutrition tips and more. All our resources are 100% free!
