Veganuary appears to be single-handedly the most effective way of creating and sustaining new vegans, and it feels like that has had a massive impact on the acceptance of veganism into the mainstream and the availability of vegan goods in everyday life. As a vegan of 20+ years, it's astonishing to see the change from when I first started out, and I credit Veganuary with a significant contribution to that.

As one person, the impact I have is small, but by donating to Veganuary, I can have a bigger impact. 

Veganuary inspired me to become a vegan. I want to help you carry on and spread the word. 

After subscribing I received so much information and advice that I felt I should have paid for this service! 

I feel that out of all of the vegan charities Veganuary has achieved the most and has the biggest impact. I can only donate to one or two animal rights/vegan charities and I wanted my money to have the most direct impact in terms of […] animals saved. I think the tactic of easing people into veganism with no judgement, and supportive groups and resources, makes more impact than other tactics. 

I think the Veganuary challenge is a super effective tool to help people who are already thinking about becoming vegan to take the last step. I'd be stoked to see your reach and impact grow much further. 

It was the first time I tried Veganuary in 2021 and I was impressed with the encouraging emails and recipes received during the month. Without those, I probably would have “fallen off the wagon”!