Corporate Commitments

Many companies and institutions are setting ambitious sustainability targets, but turning those goals into real impact requires concrete action. One of the most effective—and often overlooked—ways to advance environmental progress is by reducing reliance on animal-based products. Shifting toward plant-based options significantly lowers carbon emissions, conserves natural resources, and helps protect global biodiversity.

Veganuary works with businesses to support this transition by helping them increase the proportion of their business that is plant-based. Whether you’re
just beginning or ready to scale up, we’re here to help integrate practical, plant-based commitments into your broader strategy—driving progress for your business, your people, and the planet

Examples of corporate commitments

Sodexo – committed to making 33% of their menus plant-based by 2025 to promote sustainable eating.

Lidl – aims to increase sales of its own brand meat free and milk alternative range by 400% by 2025. The initiative comes as Lidl identifies the need for food security with the increasing global population.

Unilever – committed to an annual $1 billion sales target from plant-based meat and dairy alternatives within five to seven years.

NYC Hospitals – recently transitioned to serve plant-based food as the default option and patients can ‘opt in’ for meat and dairy. As a result, over half of patients chose fully plant-based meals when only 1% identified as vegan or vegetarian!

Ikea – in a bid to become a ‘climate positive business’ by 2030, 50% of Ikea’s main meals served in its restaurants will be plant-based by 2025.

Wagamama – became the UK’s first high street restaurant to offer an equal plant-based menu. The menu is now 50% plant-based as a part of the chain’s pledge to combat climate change.

University of Stirling – the university became the first to ban animal products in campus outlets. after students voted in favor of serving only plant-based products by 2025.

Burger King UK – pledged to make 50% of its menu meat-free by 2030 to achieve their sustainability targets.

Aveda – removed honey and beeswax from its products to become 100% vegan. The hair and beauty brand announced its vegan pledge during Veganuary 2021.

More Corporate Commitment Examples

Additional examples of what a long-term corporate commitment might look like:

• Commitment to drop the surcharge for plant milks in restaurants and cafes
• Company or catering to offer plant-based options by default by 2028
• 50% of company’s food offerings (products/menus) to be plant-based by 2028
• Fashion brand ditches fur, leather, wool, feathers and other animal fibers by 2026
• Company removes specific animal-derived ingredient (e.g., eggs or whey powder) from a product range to make it vegan
• Catering pledges to make 33% of all options vegan at every outlet (stadiums, theme parks, universities, canteens, on-site restaurants)
• Major event (e.g. Oscars, Climate Week NYC, Corporate Summit) to serve only vegan food from 2026

Benefits of making a corporate commitment

Making a plant-based pledge with Veganuary could be a part of your corporate wellness program, corporate social responsibility strategy or broader sustainability goals and shows your business is dedicated to tackling the climate crisis, biodiversity loss, and reducing animal suffering.

A recent Kantar panel suggests 53% of consumers think eco-claims are just ‘another marketing tool’ and are less likely to purchase from a brand with eco credentials if they don’t believe it’s an ethical company. Making a plant-based pledge with Veganuary shows the business is truly committed to sustainability and not just greenwashing. Today’s consumer values transparency and authenticity.

We’ll work with your business, completely free of charge, on a case-by-case basis to develop a commitment and you can expect from us:

• Support and guidance from our team
• A ‘corporate commitment’ badge for you to add to your website or email signature
• PR opportunities if you’re interested in going public
• A section and quote on our website’s corporate commitment page
• Possible social media and e-newsletter opportunities

Get in touch with us today to discuss what a corporate commitment could look like for your business or institution. Email us at UScorporate@veganuary.com.