Most resolutions are aimed at telling you that you’re not good enough. Every January, we’re hit with the same tired messages: Fix yourself. Become someone different. Change everything.
But what if you didn’t need to reinvent yourself?
What if it’s less about changing and more about returning to who you already are?
The world is asking a lot of us right now. So this Veganuary, let’s flip the script and leave the resolution pressure behind: New Year, Same You.
If you’ve ever spent hours slow-roasting, fine-tuning a recipe, or hunting for the perfect spice, we think you’re ready to explore even more! You’re curious, inventive, and happiest when the kitchen smells like possibility – Veganuary is your permission slip to dive in head first to a world of flavours.
Crave a bacon butty in the morning? We’ve got something that’ll hit the same spot. Can’t imagine Sunday without a roast? Let us show you how plant-based can rival your best. What if there was a way to still be you – the food lover, the flavour seeker – while discovering a whole new world on your plate?
You get your greatest joy in the kitchen. From creating new dishes to revisiting old family favourites. Nothing brings you greater satisfaction than a job well done and that first taste of a new meal you’ve cooked.
But what if we told you that trying plant-based was an exciting way to find new tastes and flavours you couldn’t possibly imagine? That there’s a whole world of sensation waiting to be discovered out there.
Vegan cooking can feel liberating by focusing on the vast world of plant-based ingredients, making simple swaps, and exploring the diverse culinary traditions that are already vegan or easily adapted. It’s a phenomenal way to introduce yourself to new plants, spices and flavours from across the globe!
Yes, absolutely. And we have the proof!
Every year we ask Veganuary participants how they feel after their vegan adventure. Many participants report improved energy and moods. Over half remark they have better skin. But even more impressive? How many report the positive impacts Veganuary has on their cooking!
67% of Veganuary participants say taking part led them to feel more inspired in the kitchen. 52% say that Veganuary helped them make more adventurous food choices.
One of the great parts of Veganuary is not only do we offer plant-based swaps for all of your favourites, we also source the type of recipes you might have never considered. We recommend spices, flavours and ingredients that will inspire you to enhance your routines!
Veganuary participants get free access to a huge catalog of vegan recipes, including fan-favorites like bolognese, tacos, and pizza. But for the true foodies, we promise a selection of recipes you’ve never dreamed of, let alone tried!
If you browse our recipes you might find Tikka Smoked Tofu Skewers with Apple Slaw or a Nepalese Aloo Sandheko. Or maybe Root Veg Gnocchi takes your fancy? We’re quite partial to the Mushroom Shawarma ourselves and the Butternut Squash and Pear Soup is as easy to make as it is to eat.
We promise you, there are hundreds of recipes to excite you! If you’re riding the Hallyu wave then we have Korean dishes. If you’re interested in Greek, Middle Eastern, African, European, Asian or elsewhere there’s something for you!
Absolutely!
Did you know that meat and dairy production uses 83% of farmland globally yet supplies only 18% of calories and 37% of protein? Incredibly inefficient!
Or that “what we eat” matters far more than “how far it has traveled”? Even when shipped, plant foods generally beat meat and dairy on emissions per serving.
As you can see, you wouldn’t just be opening yourself up to new tastes and flavours, you would also be helping the planet a lot. And you wouldn’t be alone. Over 25.8 million people worldwide chose to try vegan with us in January 2025. Join them to see what the fuss is about!
We hoped you’d ask that!
We know it can be a little daunting to dive in, but we’re here to help. If you try vegan with Veganuary, we’ll email you eCookbooks, recipes and meal plans full of mouth-watering meals to inspire you – all for free!
All you need to do to join is click the big button below.
With Veganuary, you don’t need to change your personality. The only change is what’s on your plate – and that’s a small shift that makes a big impact!
Join in to receive a celebrity e-cookbook along with 31 days of inspiring recipes, nutrition tips and more. All our resources are 100% free!
