Veganuary appears to be single-handedly the most effective way of creating and sustaining new vegans, and it feels like that has had a massive impact on the acceptance of veganism into the mainstream and the availability of vegan goods in everyday life. As a vegan of 20+ years, it's astonishing to see the change from when I first started out, and I credit Veganuary with a significant contribution to that.

As one person, the impact I have is small, but by donating to Veganuary, I can have a bigger impact. 

Veganuary inspired me to become a vegan. I want to help you carry on and spread the word. 

After subscribing I received so much information and advice that I felt I should have paid for this service! 

I feel that out of all of the vegan charities Veganuary has achieved the most and has the biggest impact. I can only donate to one or two animal rights/vegan charities and I wanted my money to have the most direct impact in terms of […] animals saved. I think the tactic of easing people into veganism with no judgement, and supportive groups and resources, makes more impact than other tactics. 

I think the Veganuary challenge is a super effective tool to help people who are already thinking about becoming vegan to take the last step. I'd be stoked to see your reach and impact grow much further.