Joanna Lumley, Venus Williams, Jane Goodall, Benjamin Zephaniah & more get involved in Veganuary 2022.
8th December, 2021 – After COP26’s failure to address animal agriculture’s contribution to the climate crisis, Veganuary – the global pledge to try vegan for 31 days – is urging people to take climate action into their own hands and try vegan this January.
The urgent call to action marks the launch of Veganuary’s 2022 campaign and continued international expansion with India joining the UK, US, Germany, Chile, Brazil and Argentina as campaign hubs.
>>> View and download Veganuary’s new climate-focused campaign ads here.
International backers of Veganuary also continue to grow with Joanna Lumley, Benjamin Zephaniah, New York Mayor Eric Adams, world-renowned chef Matthew Kenney who recently opened Adesse in Selfridges and Dragons’ Den’s Deborah Meaden joining the campaign this year; while Venus Williams, Jane Goodall, Sadie Frost, Bella Ramsey and Bryan Adams have donated their favourite vegan recipes to Veganuary’s 2022 cookbook which all participants receive.
Joanna Lumley – actor, activist and national treasure – says: “Veganuary’s mission is to make the world a kinder, safer, happier place for all, which makes their January campaign utterly irresistible. I’m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You’re all angels.”
>>> View and download celebrity images, quotes and recipes here.
Chris Packham, who did Veganuary in 2019, is encouraging everyone who cares about climate change to take part this January as he fronts the charity’s new campaign video. He’s joined by Hollyoaks star Eva O’Hara, Emmerdale’s James Moore, TV presenter Jasmine Harman and Benjamin Zephaniah with heartfelt messages of encouragement.
>>> View the new 2022 campaign video here.
Veganuary’s Head of Communications, Toni Vernelli, says: “Climate change is at the forefront of everyone’s mind and one key solution is at everyone’s finger-tips – their fork.” She added: “Although changing our diets is crucial to cutting greenhouse gas emissions, it can seem daunting. Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan highlighting simple swaps that slash the carbon footprint of classic British dishes.”
A recent survey* found that six months after completing their one-month Veganuary challenge, 82% of those participants who were not vegan when they signed-up had maintained a dramatic reduction in their animal product consumption. Thirty per cent were still eating a fully vegan diet, 38% were eating at least 75% less meat and other animal products than pre-Veganuary and 14% were eating at least 50% less.
Media contact
Toni Vernelli, International Head of Communications, Veganuary
T: 07505 866 548
E: [email protected]
*The survey was sent by Veganuary to 65% of the 582,000 people who signed-up during the 2021 campaign. 8,690 people responded.
