Veganuary 2021: The Official Survey Results Are In!

Veganuary 2021: The official survey results are in!

85% of participants plan to at least halve their intake of animal products after January

30th March, 2021 — Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released the results from its 2021 participant survey* – the only survey that polls official Veganuary sign-ups – and they are riveting! More than 582,000 people from 209 countries and territories took part in Veganuary 2021, breaking all previous records.

Here’s what Veganuary’s 2021 participants revealed about themselves:

  • Almost half (46%) said animals were their number one motivation for trying vegan, followed by personal health (22%) and the environment (21%). Other reasons included for a change/challenge/curiosity (5%), global health (4%) and for a friend/partner/family member (2%)**
  • Nearly three-quarters (74%) were still eating meat and/or fish when they signed-up to take part, 24% were vegetarian and 12% were vegan
  • The majority (65%) were aged between 25 and 54, followed by 55-64 (15%) and 18-24 (14%)
  • Eighty-five percent were female and 13% were male

When asked about their Veganuary experience:

  • Almost two-thirds (61%) maintained a fully-vegan diet for the whole month
  • Before participating in Veganuary, 30% planned to stay vegan at the end of their pledge but after participating 40% now plan to stay vegan
  • Seventy-five percent of those not staying vegan plan to at least halve their intake of animal products going forward and 75% are very/extremely likely to try vegan again in the future
  • In total, 85% of participants will permanently change their diet either by staying vegan or at least halving their intake of animal products
  • The number one reason people decided to stay vegan is that it was easier than expected (23%), followed by learning more about veganism (22%)
  • Half saw some improvement to their overall health, with increased energy (49%), improved mood (46%), better skin (38%) and desired change in body weight (38%) being the most common benefits
  • Ninety-eight percent would recommend Veganuary to a friend or family member

The Official Veganuary 2021 Survey Results can be viewed in more detail here.

Commenting on the results, Veganuary’s International Head of Communications, Toni Vernelli, said: “These incredible results show that Veganuary really is inspiring people around the world to adopt a more planet-friendly diet with 85% of our 2021 participants planning to at least halve their intake of animal products permanently – including 40% who plan to stay fully vegan.

She added: “We work very hard to equip our participants with as much useful advice, delicious recipes and friendly support as possible, so it’s very rewarding to know that 98% would recommend Veganuary to others! This figure has been consistent for several years, demonstrating the value of Veganuary’s work in making plant-based eating easy and accessible for everyone.”

*The survey was sent by Veganuary to 76% of the 582,000 people who signed-up during the 2021 campaign. 43,982 people responded (10%).

**The response to this question cannot be directly compared to previous years as the methodology has changed. It is now asked in the post-pledge survey as opposed to the sign-up survey.

Contact:

Toni Vernelli, International Head of Communications

[email protected]

07505 866 548

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?