Launched in the UK in January 2014, Veganuary (pronounced vee-GAN-uary) is a registered charity (1168566) that encourages people to try vegan for January.

Veganism is one of the most effective choices a person can make to reduce the suffering of animals, help the planet and improve personal health.

Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.

Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings. is the largest website of its kind on the web. With vegan recipes, expert advice and information, it provides all the answers to Why go vegan, but it is the support offered to answer How to go vegan that truly sets Veganuary apart.

Dedicated to providing this information to a global audience, will be translated into many languages, with this page being the first section translated in each. In time, Veganuary aims to have fully-functioning versions of in all the main world languages.

Scroll down to find out more about Veganuary, the people behind it, and the information contained in this website.


Meet the Veganuary Team

  • Matthew

    Matthew is the co-founder of Veganuary. After being vegetarian for 10 years, Matthew watched ‘the video the meat industry doesn’t want you to see’ and was shocked to see the cruel realities behind the dairy and egg industries. He then went vegan. And now he wants the whole world to join him! Veganuary is Matthew’s solution to making veganism an easy and tasty experience for everyone.

    View Profile

  • Jane

    Jane is the co-founder of Veganuary. She was a vegetarian for 10 years before she met Matthew. Now she wonders why it took her so long to become a vegan too! Jane thinks that Veganuary is the perfect way for people to try vegan food and learn about the suffering of farmed animals and the impact that meat-eating has on people’s health and the natural world.

    View Profile

  • Simon

    • Chief Executive

    Simon is Veganuary’s Chief Executive. He became vegetarian aged seven and went vegan in 2012 having met a number of inspirational vegans. A lifelong environmentalist with a background in voluntary sector management, he loves travel, wildlife, the outdoors and words. He's passionate about changing the world.

    View Profile

  • Jen

    • Digital Marketing & Engagement Officer

    Jen is Veganuary's Digital Marketing & Engagement Officer. Like most people, she was raised on an omnivorous diet. She's not sure when she began getting curious about veganism, but there was always something about food production that she felt she wanted to know more about. She came across a video called ‘Meet Your Meat’ on YouTube and this was her first cold-hard dose of reality. She watched documentaries like Food Inc., Vegucated, and Forks Over Knives. After this, her diet changed forever!

    View Profile

  • Kieron

    • Campaigns Analyst

    Kieron is Veganuary’s Campaigns Analyst. Like many other vegans, he made the switch from vegetarianism to a plant-based diet after watching Earthlings. He was surprised by not just how easy the change was, but by how much healthier and tastier his diet became.

    View Profile