Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.
Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings.
Veganuary.com is the largest website of its kind on the internet. With vegan recipes, expert advice and information, it provides all the answers to Why go vegan, but it is the support offered to answer How to go vegan that truly sets Veganuary apart.
Scroll down to find out more about Veganuary, the people behind it, and the information contained in this website.
Simon is Veganuary’s Chief Executive. He became vegetarian aged seven and went vegan in 2012 having met a number of inspirational vegans. A lifelong environmentalist with a background in voluntary sector management, he loves travel, wildlife, the outdoors and words. He's passionate about changing the world.
Candice is Veganuary’s Supporter Care & Social Media Officer. She initially became vegetarian for the animals but gradually cut out dairy because of a lactose intolerance causing her multiple health problems. But when she learnt about the horrors of the dairy and egg industries from Gary Yourofsky’s ‘Best Speech You Will Ever Hear’, she made the switch to veganism in 2015.
Former leader of “Britain’s coolest environment group”, Surfers Against Sewage (SAS), Rich ditched the perfect wave to go undercover for animals as an investigator. His journey, over the course of almost two decades and 28 countries, led him to the darkest corners of humankind's relationship with animals.
Sofia is Veganuary’s International Partnerships Co-ordinator. Having originally come from Belarus, she was used to traditional European food with animal ingredients. Everything changed when, after watching a couple of videos, Sofia realised where the food actually comes from and the price animals and the environment pay for it. After that, being vegan became super easy!
Stuart is Veganuary’s Development Officer. Despite being a long-time environmentalist, it was only in 2017 that Stuart realised the best way to help the planet was to change his diet. He went from an omnivorous diet to a plant-based one overnight. Stuart is passionate about cooking, nature and exercise.
Matthew is the co-founder of Veganuary. After being vegetarian for 10 years, Matthew watched ‘the video the meat industry doesn’t want you to see’ and was shocked to see the cruel realities behind the dairy and egg industries. He then went vegan. And now he wants the whole world to join him! Veganuary is Matthew’s solution to making veganism an easy and tasty experience for everyone.
Jane is the co-founder of Veganuary. She was a vegetarian for 10 years before she met Matthew. Now she wonders why it took her so long to become a vegan too! Jane thinks that Veganuary is the perfect way for people to try vegan food and learn about the suffering of farmed animals and the impact that meat-eating has on people’s health and the natural world.