Launched in the UK in January 2014, Veganuary (pronounced vee-GAN-uary) is a registered charity (1168566) that encourages people to try vegan for January.

Veganism is one of the most effective choices a person can make to reduce the suffering of animals, help the planet and improve personal health.

Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.

Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings. is the largest website of its kind on the internet. With vegan recipes, expert advice and information, it provides all the answers to Why go vegan, but it is the support offered to answer How to go vegan that truly sets Veganuary apart.

Scroll down to find out more about Veganuary, the people behind it, and the information contained in this website.

Meet the Veganuary Team

  • Simon

    • Chief Executive

    Simon is Veganuary’s Chief Executive. He became vegetarian aged seven and went vegan in 2012 having met a number of inspirational vegans. A lifelong environmentalist with a background in voluntary sector management, he loves travel, wildlife, the outdoors and words. He's passionate about changing the world.

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  • Candice

    • Supporter Care & Social Media Officer

    Candice is Veganuary’s Supporter Care & Social Media Officer. She initially became vegetarian for the animals but gradually cut out dairy because of a lactose intolerance causing her multiple health problems. But when she learnt about the horrors of the dairy and egg industries from Gary Yourofsky’s ‘Best Speech You Will Ever Hear’, she made the switch to veganism in 2015.

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  • Kieron

    • Campaigns Analyst

    Kieron is Veganuary’s Campaigns Analyst. Like many other vegans, he made the switch from vegetarianism to a plant-based diet after watching Earthlings. He was surprised by not just how easy the change was, but by how much healthier and tastier his diet became.

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  • Rich

    • Head of Campaigns

    Former leader of “Britain’s coolest environment group”, Surfers Against Sewage (SAS), Rich ditched the perfect wave to go undercover for animals as an investigator. His journey, over the course of almost two decades and 28 countries, led him to the darkest corners of humankind's relationship with animals.

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  • Sofia

    • International Partnerships Co-ordinator

    Sofia is Veganuary’s International Partnerships Co-ordinator. Having originally come from Belarus, she was used to traditional European food with animal ingredients. Everything changed when, after watching a couple of videos, Sofia realised where the food actually comes from and the price animals and the environment pay for it. After that, being vegan became super easy!

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  • Stuart

    • Development Officer

    Stuart is Veganuary’s Development Officer. Despite being a long-time environmentalist, it was only in 2017 that Stuart realised the best way to help the planet was to change his diet. He went from an omnivorous diet to a plant-based one overnight. Stuart is passionate about cooking, nature and exercise.

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  • Susan

    • Finance Officer

    Susan is Veganuary’s Finance Officer and is responsible for all aspects of the charity’s finances. She has been a committed supporter of animal protection for many years, took part in Veganuary in 2017, and has not looked back since!

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  • Matthew

    Matthew is the co-founder of Veganuary. After being vegetarian for 10 years, Matthew watched ‘the video the meat industry doesn’t want you to see’ and was shocked to see the cruel realities behind the dairy and egg industries. He then went vegan. And now he wants the whole world to join him! Veganuary is Matthew’s solution to making veganism an easy and tasty experience for everyone.

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  • Jane

    Jane is the co-founder of Veganuary. She was a vegetarian for 10 years before she met Matthew. Now she wonders why it took her so long to become a vegan too! Jane thinks that Veganuary is the perfect way for people to try vegan food and learn about the suffering of farmed animals and the impact that meat-eating has on people’s health and the natural world.

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