Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.
Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings.
Veganuary.com is the largest website of its kind on the web. With vegan recipes, expert advice and information, it provides all the answers to Why go vegan, but it is the support offered to answer How to go vegan that truly sets Veganuary apart.
Dedicated to providing this information to a global audience, Veganuary.com will be translated into many languages, with this page being the first section translated in each. In time, Veganuary aims to have fully-functioning versions of Veganuary.com in all the main world languages.
Scroll down to find out more about Veganuary, the people behind it, and the information contained in this website.
Matthew is the co-founder of Veganuary. After being vegetarian for 10 years, Matthew watched ‘the video the meat industry doesn’t want you to see’ and was shocked to see the cruel realities behind the dairy and egg industries. He then went vegan. And now he wants the whole world to join him! Veganuary is Matthew’s solution to making veganism an easy and tasty experience for everyone.
Jane is the co-founder of Veganuary. She was a vegetarian for 10 years before she met Matthew. Now she wonders why it took her so long to become a vegan too! Jane thinks that Veganuary is the perfect way for people to try vegan food and learn about the suffering of farmed animals and the impact that meat-eating has on people’s health and the natural world.
Simon is Veganuary’s Chief Executive. He became vegetarian aged seven and went vegan in 2012 having met a number of inspirational vegans. A lifelong environmentalist with a background in voluntary sector management, he loves travel, wildlife, the outdoors and words. He still believes we can change the world.
Spencer is Veganuary's Development Manager. Vegan since 2011, he is passionate about the work that Veganuary does and is thrilled to be part of the team. He loves meeting people and collaborating on projects as well as being a keen traveller, photographer, coffee enthusiast and fitness advocate.
Peter looks after the website, technical support and various other digital tools. He's enthusiastic about anything that plugs into the wall or a battery. In his spare time he is co-director of greatveganathletes.com and likes to read/watch sci-fi and repair old computers. Peter went vegetarian in 2006 and vegan in 2008.
Sally is Veganuary's Marketing Officer. She joined the team in the Summer of 2015 and is continually grateful for the opportunity to work on such an exciting and inspiring campaign. Vegan since 2008, she is passionate about supporting others and working together to build a stronger community.