Veganuary | Home | The Go Vegan 31 Day Challenge

Try vegan
this January

Girl with pig

Join the new year's revolution

Veganuary inspired and supported more than half a million people to try vegan during our 2021 campaign – with participants from over 200 countries and territories. We have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.

Veganuary in numbers

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580,000

Over 580,00 people signed-up in our 2021 campaign

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209

People from 209 countries and territories took part

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825

More than 825 new vegan products and menus were launched for Veganuary 2021

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98%

98% would recommend Veganuary to a friend

1500

Our 2021 campaign featured in more than 1500 media stories

What they say about us

Reasons for participating

Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Our 2021 participants cited the following reasons as their motivation.

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Health
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Animals
Trees
Environment
The earth
Other

MEET OUR AMBASSADORS

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?