Veganuary is focused on changing consumer behaviours and attitudes, while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible throughout the month.
Since the campaign started more than one million people have registered to try vegan, although data suggests that ten times more people actually participate and try vegan in January each year.
With so many more new vegans and flexitarians being created, we need businesses like yours to join us to shout about your new vegan product launches and offers so that new vegans and participants can find the best vegan options and have the best Veganuary experience.
Veganuary is the ideal opportunity post-Christmas to create a one-month campaign activation and focus on your vegan range. Last year, thousands of businesses took part in Veganuary, with most experiencing an increase in sales throughout the month. Veganuary is an incredible marketing tool that can help you successfully launch your new vegan range as well as sell more of your existing vegan range! As a charity, we want our participants to have a great Veganuary journey, so we’ve created this toolkit to help you effectively take part in the campaign and attract new customers.
The Veganuary Business Support Toolkit is a guide for businesses like yours to empower you to run your own successful Veganuary campaign. It contains everything you need to understand what Veganuary is and how you can get involved.
“This January the number of guests trying a vegan pizza has almost doubled! (compared to pre-Veganuary).”
“As January comes to a close, Deliveroo has seen its highest ever demand for vegan and plant-based food which figures given Veganuary has smashed its numbers for 2020.”
“We’ve seen an incredible response from guests to the Meatless Meatball Marinara. We’ve seen a phenomenal uplift in sales as a result and hope our guests continue to enjoy our meatless options now Veganuary has finished.”
“Last year 550 PwC people took part in the formal Veganuary WorkPlace Challenge, whilst many more tried plant-based options as part of a flexitarian approach. With so many people in the UK now concerned about climate change, it’s an easy step for companies to take, to both reduce greenhouse gas emissions and increase employee engagement.”
“It’s our first year the Booking.com Transport Business Unit is getting involved with the Veganuary Workplace Challenge. It’s really exciting to see the interest and enthusiasm from our colleagues and the amazing support from the company and its leadership team!”
72% of participants who maintained a vegan diet for all of January said they’re staying vegan
93% of those participants who aren’t committing to stay vegan are likely to try vegan again
60% of participants told us the Veganuary challenge was easier than expected
We were featured in mainstream media every single day during the main campaign with a total of 1370 media stories
From Feb 2019 to Jan 2020 our Eating Out section on the website received over 1 million visitors
Would you like a healthier and happier workplace? Sign your business up for the Veganuary Workplace Challenge and encourage everyone in your organisation to try vegan in January. We have all of the resources you need.
Donations from businesses help Veganuary create a positive difference for people, animals and the planet. To make a donation on behalf of a company, please use the bank details below.
Account name: Veganuary
Sort code: 40-47-31
Account number: 44868412
We’d be grateful if you could then email firstname.lastname@example.org to let us know that you have made an unrestricted donation, and providing any relevant details about the nature of the donation (e.g. if you are contributing a percentage of the sale price of a product or menu item).
If you would like to discuss making a donation, please email email@example.com
We look forward to hearing from you!