Corporate Collaborations

“This year marks the fourth consecutive year Deliveroo has partnered with Veganuary, and it’s been the biggest to date with an incredible 23,600 restaurants and grocers participating. We’re delighted to see the continuous development of the plant-based space, particularly across grocers, which saw a 14% year-on-year increase in demand for orders containing vegan items in January. As customers’ interest in plant-based and expectations around selection and value increases, we expect brands offering new launches, vegan meal deals, and promotions to extend these beyond Veganuary.”

“Veganuary 2023 has been a busy time for Asda Own Brand, as we launched over 80 new products in-store and online with our new vegan ranges OMV! and Plant Based by Asda. It’s great to see that customers are loving the brands and sharing their favourite products on social media. In particular the OMV! Vegan No Prawn Cocktail Sandwich and Plant Based by Asda Chickenless Tikka & Onion Bhaji Wrap received overwhelmingly positive advocacy on social media channels, which showed in sales, as our Vegan Food To Go lines performed over +200% year-on-year.”

“OMG! Wow, what a January we have had with Unconventional…+112% sales versus Veganuary 2022. We had stellar gains and interactions across our socials with Instagram leading the charge at +395%. Rave reviews have flooded our inbox which confirms our taste mission is delivering!”

“Veganuary just keeps getting bigger at Las Iguanas and this year we’ve seen a huge 400% increase in uptake of our Veganuary promotion.”

“At Wagamama, Veganuary is always a special time…We created a Japanese take on British classic F-ish and Chips, available only for Veganuary. The response has been astounding and it’s now one of our most popular vegan mains.”

“This January the number of guests trying a vegan pizza has almost doubled! (compared to pre-Veganuary).”

“It’s our first year the Booking.com Transport Business Unit is getting involved with the Veganuary Workplace Challenge. It’s really exciting to see the interest and enthusiasm from our colleagues and the amazing support from the company and its leadership team!”

“I’m thrilled that we have been able to add a hot vegan item to our already robust vegan range which customers have gone crazy for this Veganuary. At Pret we’ve never seen a new product come in and shift our best sellers list, and to see it during a lockdown and in less than three weeks says a lot.”

“It’s been an incredible month for us and the plant-based category as a whole. During the first two weeks of January our sales were up 111% year-on-year…Not to mention, our partnerships with major brands, Pret, Leon and itsu which have seen a phenomenal response and are really testament to how mainstream plant-based eating has become. This has really set the tone for 2021 and we’re looking forward to an even bigger Veganuary next year.”

“Squeaky Bean sales are up 222% so far versus Veganuary 2020, and it has been heartening to see the growth of the plant-based category as a whole.”

“As someone who stepped up to the Veganuary challenge this year, I am happy to be part of this movement as it grows across Europe and beyond. For me, now, behind Veganuary there’s a bigger picture – and one which induces long-term action. It’s about really feeling the need of the consumer.  That is why, this year I am promoting Veganuary across many of our categories and initiatives.”

“We’re delighted to be taking part in a Veganuary Workplace Challenge again, for the third consecutive year. We know that many of our people are looking for help to eat a more plant-based diet, that’s good for both nature and their health. Veganuary provides a great opportunity for us to showcase delicious dishes whilst highlighting the environmental impact of our dietary choices.”

“We’re on board with Veganuary! What a great way to inspire, support and encourage EY people to consider a plant-based diet. Considering meat and dairy free is one of the ways our individual choices can help in Building a Better Working World. I’m looking forward to the challenge!”

“Veganuary has had an incredible effect on our consumers, because you actually have supermarkets competing with each other now to have better lines of vegan products – whether that is their own white label products, or whether it is getting the best brands,”