Your business and Veganuary 2025
Millions of people have taken part in Veganuary since we started in 2014. We need businesses like yours to join us and shout about your new plant-based product launches and offers so that people can find these delicious options in January and beyond.
“(…) We’ve loved seeing the enthusiastic shopper response to our Veganuary range and plan to bring more fantastic products to our stores in the future.”
“Planthood has seen a 500% increase in new customers eating our healthy plantbased meal kits this month versus Jan ‘23.”
“OMG! Wow, what a January we have had with Unconventional…+112% sales versus Veganuary 2022. We had stellar gains and interactions across our socials with Instagram leading the charge at +395%.”
“Veganuary has had an incredible effect on our consumers, because you actually have supermarkets competing with each other now to have better lines of vegan products – whether that is their own white label products, or whether it is getting the best brands.”
“As someone who stepped up to the Veganuary challenge this year, I am happy to be part of this movement as it grows across Europe and beyond. For me, now, behind Veganuary there’s a bigger picture – and one which induces long-term action.”
“Veganuary 2023 has been a busy time for Asda Own Brand, as we launched over 80 new products in-store and online with our new vegan ranges OMV! and Plant Based by Asda […] Our Vegan Food To Go lines performed over +200% year-on-year.”
“This year marks the fourth consecutive year Deliveroo has partnered with Veganuary, and it’s been the biggest to date with an incredible 23,600 restaurants and grocers participating.”
Veganuary is the ideal opportunity post-Christmas to create a one-month campaign activation and focus on your plant-based range. In 2025, more than 1,480 new vegan products and menu options were launched globally during the month.
But our work with businesses takes place year-round – not just in January! From large multinational corporations to smaller high-street retailers, we offer support and promote their increased production of delicious animal-free items.
The Veganuary Business Support Toolkit is a guide to empower businesses to run their own successful Veganuary campaigns. It contains everything you need to understand what Veganuary is, how you can get involved and our brand assets such as logos.
Would you like a healthier and happier workplace? Join the Veganuary Workplace Challenge and encourage everyone in your organisation to try vegan in January. We have all of the resources you need.
Veganuary is working with businesses to help them commit to increasing the proportion of their business that is plant-based. If you would like our support to help your business incorporate plant-based commitments into your plans, get in touch.
81% of respondents to our participant survey who were not already vegan when they took part intend to permanently change their diet
91% of those participants who aren’t committing to stay vegan are likely to try vegan again in the future
Almost half of surveyed participants saw some improvement to their overall health after just 31 days
Over 12,286 international media stories featured Veganuary during our 2025 campaign
$91 billion is the estimated worth of the global vegan food industry by the year 2027
Veganuary is an international non-profit organisation and charity registered in England and Wales.
Donations from businesses help Veganuary create a positive difference for people, animals and the planet.
To make a donation on behalf of a company, please email [email protected] and we can provide you with further details.
We look forward to hearing from you!
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