Try vegan
this January

Girl with pig

Join the new year's revolution

Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try vegan for January – and beyond. We have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.

Veganuary in numbers

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1,000,000

Over 1,000,000 participants since 2014

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192

192 countries around the world

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1200

More than 1200 new vegan products and menus were launched for Veganuary 2020

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98%

98% would recommend Veganuary to a friend

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600

More than 600 businesses took part in Veganuary 2020

What they say about us

Reasons for participating

Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Over 400,000 people took part in January 2020, citing the following reasons as their motivation.

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Health
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Animals
Trees
Environment
The earth
Other

MEET OUR AMBASSADORS

Ready to take the Veganuary pledge?

Veganuary is the world’s largest vegan movement, inspiring people to try vegan for January and throughout the rest of the year.