Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2020 campaign, more than 400,000 people took our pledge to try a vegan diet, while more than 600 brands, restaurants, and supermarkets promoted the campaign, and launched more than 1200 new vegan products and menus in the UK market alone.
Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.
We inspire people all over the world to try a vegan diet in January and beyond through our 31-day pledge. Already more than one million people from 192 countries have taken part, but we are aiming for a fully vegan world!
We drive corporate change through work with brands, restaurants, and supermarkets and help them to create, launch, and promote new vegan items, particularly in January but also year round.
We raise awareness of animal suffering on farms and at slaughter, and all the reasons for a vegan diet, through media engagement, creative marketing strategies and campaigning.
Veganuary is so much more than just a one-month vegan pledge! Read our Campaign Reports to discover the impact our work is having around the world.
Our vision is simple; we want a vegan world.
A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change and drive wild animal populations to extinction.
Our mission is to inspire and support people to try vegan, drive corporate change, and create a global mass movement championing compassionate food choices with the aim of ending animal farming, protecting the planet, and improving human health.
Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end.
Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgmental, positive, constructive, and easily accessible way.
Collaboration: by partnering with other mission-driven organisations and working closely with corporates, we will make a bigger difference.
Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission.
Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.
Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation.