Corporate Outreach

Over the last decade, Veganuary has become a household name in the UK and is a well-established part of British culture.

Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary.

According to Alexandra Clark, a food consultant who spent more than a decade in Brussels working for the vice-president of the European Parliament, “Campaigns such as Veganuary – in which people sign up to go vegan for the month of January – have been at the core of the plant-based revolution, driving companies in the food sector to launch a plethora of plant-based products.”

But our work with businesses takes place year-round – not just in January! From large multinational corporations to smaller high-street retailers, we offer support and promote their increased production of delicious animal-free items. In 2025, more than 1,480 new vegan products and menu options were launched globally during the month.

Some of the most exciting Veganuary launches over the years include the Greggs vegan sausage roll, the McDonald’s McPlant, Burger King’s Plant-Based Whopper, the Plant-Based Baybel and Cadbury’s Plant Bar.

Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in the UK. We are now expanding this work globally!

Workplace Challenge

Our work with businesses doesn’t stop at product and menu collaborations – we also encourage them to run a Veganuary Workplace Challenge in January.

Over 228 businesses took part in Veganuary’s Workplace Challenge around the world this year. Globally recognised brands like Philadelphia, Just Eat Takeaway and Ernst & Young got involved, as well as government bodies, councils, NHS trusts and universities. The diversity of organisations taking part is truly incredible!

We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be. All of the resources can be downloaded from our site; we just need you to be a Workplace Champion and bring your colleagues along for the ride!