One in 20 Britons (5%) tried going vegan in January 2021 according to YouGov data while one in eight British households bought meat alternatives during the same month according to Neilson. Veganuary is cited as being behind this upswing.
Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary. According to Alexandra Clark – a food consultant who spent more than a decade in Brussels working for the vice-president of the European Parliament, “campaigns such as Veganuary – in which people sign up to go vegan for the month of January – have been at the core of the plant-based revolution, driving companies in the food sector to launch a plethora of plant-based products.”
But our work with businesses takes place year-round – not just in January! From the large multinational corporations to the smaller high-street retailers – we offer support and promote their increased production of delicious animal-free items. In 2021, there were more than 825 new vegan products and menu options launched during the month.
Some of the items that really got our pulses racing were Subway’s Tastes Like Chicken sub, Pret’s Meatless Meatball Wrap, Marks & Spencers’ No Salt Beef Pretzel sandwich and Domino’s ChickAin’t pizza.
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in the UK. We are now expanding this work globally!
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January. In 2021 several large and influential businesses, including Nestle Europe, Marks & Spencers, Price Waterhouse Cooper, Ernst & Young, Bloomberg and Aveda took part and encouraged their staff to try vegan for January as well as providing more vegan options in staff canteens.
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!