The UK is now officially the world leader for vegan food launches. Mintel reports that around 16 per cent of new food products released in the UK in 2018 were vegan, which more than doubled the previous years’ output. Veganuary is cited as being behind this upswing.
Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary. But our work with businesses takes place year round! From the large multinational corporations, to the smaller high-street retailers – we offer support and promote their increased production of delicious animal-free items. In 2020, 600 companies promoted Veganuary and veganism, while there were more than 1200 new vegan products and menus launched during the month.
Some of the items that really got our pulses racing were Gregg’s Vegan Steak Bake, Pizza Hut’s Pepperphoni Pizza, KFC’s Vegan Burger, Subway’s Meatless Meatball Marinara and Marks & Spencers’ No Chicken Kievs.
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in the UK. We are now expanding this work globally!
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January. In 2020 several large and influential businesses, including Pizza Hut Restaurants, Marks & Spencers, Price Waterhouse Cooper, Booking.com, Deliveroo and Ernst & Young took part and encouraged their staff to try vegan for January as well as providing more vegan options in staff canteens.
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!