Over the last decade, Veganuary has become a household name in the UK and is a well-established part of British culture. In YouGov research from January 2024, 75% of UK respondents reported having heard of Veganuary even if they have never taken part.
Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary. According to Alexandra Clark, a food consultant who spent more than a decade in Brussels working for the vice-president of the European Parliament, “campaigns such as Veganuary – in which people sign up to go vegan for the month of January – have been at the core of the plant-based revolution, driving companies in the food sector to launch a plethora of plant-based products.”
But our work with businesses takes place year-round – not just in January! From large multinational corporations to smaller high-street retailers, we offer support and promote their increased production of delicious animal-free items. In 2023, more than 1,610 new vegan products and menu options were launched during the month.
Some of the items that really got our pulses racing were the McDonald’s Double McPlant and Burger King’s Vegan Royale BaKon King, as well as Maltesers’ instant vegan hot chocolate, Magnum’s Raspberry Swirl ice cream and the plant-based Cream of Tomato Soup and Beans and Sausages from Heinz.
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in the UK. We are now expanding this work globally!
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January.
Our Workplace Challenge had its most successful year to date in January 2023. A total of 94 businesses participated in the UK, from globally recognised brands like Mars Food Europe, Just Eat Takeaway and BAFTA to government bodies, universities, sports clubs and care homes. The diversity and size of organisations taking part are truly incredible!
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!
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