Become a Veganuary Campaign Ally

SUPPORT VEGANUARY IN YOUR COMMUNITY 

Are you a grassroots organisation, student group or volunteer-led charity looking for ways to maximise your impact and help more people try plant-based food? Veganuary’s Campaign Allies programme could be exactly what you’re looking for.

As a Veganuary Campaign Ally, you’ll have the recognition, tools and global affiliation to make your January activities go further.

WHAT IS A CAMPAIGN ALLY? 

Veganuary Campaign Allies are independently run organisations that support and promote Veganuary in their community. As an official Campaign Ally, you’ll be part of Veganuary’s global network, with the recognition, tools and affiliation to make your January activities count.

WHAT WE OFFER 

When you join as a Veganuary Campaign Ally, you’ll receive:

  • An official Campaign Ally badge to use on your website, social media and campaign materials
  • Brand guidelines so you know exactly how to use the Veganuary name and assets
  • A simple guide to help you plan and run your January activities
  • Your participants can access Veganuary’s free resources directly at veganuary.com, including the 31-day email series, recipes and daily support, so you don’t need to create content from scratch.

WHAT WE ASK OF YOU 

Campaign Allies organise their own local activities during January. You choose what fits your capacity and context. This might include: 

  • Hosting a community event, tasting or film screening 
  • Posting about Veganuary on your social media channels 
  • Reaching out to local businesses, cafés or restaurants 
  • Connecting with local media 
  • Encouraging your community, members or volunteers to take part 

After January, we ask you to share a short summary of what you did, including a few photos and a brief description of your activities and the impact you made. 

WHO CAN APPLY? 

The Veganuary Campaign Ally programme is open to grassroots organisations, volunteer-led groups, student movements and smaller charities that want to support Veganuary locally. We welcome applications from organisations in countries where Veganuary does not currently have an established International Partner.

If you’re based in a country that already has a Veganuary International Partner, you can find your nearest partner on our International Partnerships page and get in touch with them directly about getting involved.

READY TO GET STARTED? 

Applications are open ahead of the 2027 Veganuary campaign. Complete our short registration form to tell us about your organisation and how you plan to support Veganuary.

Have a question before you apply? Get in touch at [email protected]

FREQUENTLY ASKED QUESTIONS 

Does it cost anything to become a Veganuary Campaign Ally? 

No. Becoming a Campaign Ally is completely free. We simply ask that you organise local activities during January and share a short summary of what you did afterwards. 

Who can apply? 

Veganuary Campaign Allies is open to grassroots organisations, volunteer-led groups, student movements and smaller charities that want to support Veganuary locally. If your country already has a Veganuary International Partner, please get in touch with them directly instead. You can find them on our International Partnerships page.

Can individuals or businesses apply? 

The programme is designed for organisations and groups. If you’re an individual, the best way to support Veganuary is to register at veganuary.com and encourage others to join you. If you’re a business, take a look at our business support page for ways to get involved.

When should I apply? 

Applications are open now, ahead of the 2027 campaign. We recommend applying by early December so you have everything you need in time for January, but you can apply at any point. We aim to respond to all applications within two weeks. 

What happens after I apply? 

We’ll review your registration form and be in touch by email. If your application is approved, you’ll receive your Veganuary Campaign Ally badge, brand guidelines and a guide to help you plan your activities. 

How long does Campaign Ally status last? 

Your Campaign Ally licence runs for one year from the date your application is approved and can be renewed ahead of future campaigns. Just get in touch with us when the time comes. 

Are resources available in languages other than English? 

Campaign Ally resources are currently available in English. We’re working to expand language provision over time and we’re happy to discuss translation of key materials. Just ask. 

I have a question that isn’t answered here. 

No problem. Email us at [email protected] and we’ll be happy to help.

Veganuary Campaign Allies Terms and Conditions

  1. The Veganuary name, logo, trademark, Veganuary Campaign Ally badge and marketing materials are intellectual property belonging to Veganuary. Veganuary hereby grants the above named a non-exclusive, revocable licence to use Veganuary’s logo, trademark, Veganuary Campaign Ally badge and the materials provided in the Campaign Ally Toolkit subject to the following:
  2. This licence will expire within one year from today’s date and may be extended at Veganuary’s discretion.
  3. Veganuary remains the legal owner of the trademark, all Veganuary IP, logos and branding.
  4. All goodwill accrues to Veganuary via use of the logo, trademark or any other Veganuary materials.
  5. You agree to use the Campaign Ally Toolkit in alignment with Veganuary’s Values. This means that you agree not to use Veganuary’s name, logo, icons or branding to market or promote non-vegan products.
  6. You will not represent or hold yourself or your organisation or company you represent out as an official partner of or affiliated with Veganuary in any way other than as a Veganuary Ally (see the Guide for Veganuary Campaign Allies for details of what this covers).[SN1.1]
  7. You agree that you will use the Veganuary name, logo and/or trademark in accordance with Veganuary’s Brand Guidelines and that you will not modify the logo or branding in any unauthorised way.
  8. You agree not to use the Veganuary name, logo, trademark or Ally badge in any way which may cause reputational damage to Veganuary. This includes the following:
    • No imagery of strong animal abuse (we encourage Allies to share information about factory farming, but ask that extremely gory or bloody imagery not be used)
    • No negative comments about any individual, business, or organisation
    • No product recommendations or recipes that are not fully vegan
    • No unsubstantiated health claims, comments about specific political parties, ethnicities/cultures, religions, or other protected classes.
    The test for whether communications breach these any of the above items shall be one of reasonableness, but notwithstanding Veganuary’s judgement in this respect shall be final.
  9. Consent may be withdrawn at any time. For example, consent may be withdrawn if you use Veganuary’s name, logo, brand and/or trademark or any other materials to promote a non-vegan lifestyle, if you do anything which Veganuary feels is not in the best interest to allow continued use of the materials, or if you breach any of the conditions set out here.
  10. You understand that failing to comply with these Terms and Conditions will result in your license to use the Veganuary Campaign Ally Badge, Veganuary’s trademark, branding, logo and IP being immediately revoked.
  11. You agree that a member of our team can contact you to offer further information about Veganuary materials and to provide access to Veganuary Campaign Ally resources.
  12. This licence is strictly subject to written confirmation from Veganuary that your registration as a Veganuary Ally has been approved. The license and rights associated with these terms shall be invalid without official written confirmation from Veganuary that your application has been accepted. Ticking the box on your registration form indicates your agreement to these terms.