Veganuary: New report proves it’s the trend that keeps on trending

7th March 2023 – Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released its 2023 campaign review revealing its phenomenal global impact. Highlights from the charity’s tenth campaign include: 

  • A record-breaking 700,000 people officially signed up with participants from nearly every country in the world except Vatican City and North Korea (where the internet is banned) 
  • YouGov surveys in several countries found participation was actually much higher than official sign-ups, with 4% of UK respondents, 9% in Germany, 7% in the US, 5% in Chile and 7% in Argentina reported to have participated in Veganuary for at least part of the month of January 
  • At least 1,610 new vegan products and menu options were launched globally during January – the largest number yet 
  • Nearly 100 UK organisations took part in the Workplace Challenge including the Ministry of Defence Veg Network, Suffolk County Council, Mars Food Europe, NHS Supply Chain, Greater London Authority, BAFTA, Odeon Cinemas and Adept Carehomes (staff & residents) 
  • More than 6,800 international media stories featured Veganuary including TV reports in South Korea, Taiwan and on Sky Arabia as well as print media in China, Japan and Ghana 
  • Veganuary’s social media channels had a combined reach of 155 million 
  • #Veganuary was viewed on TikTok more than 894 million times by the end of January 2023 

The full campaign report is available here. 

A video round-up is available here. 

Commenting on the incredible impact of Veganuary’s 2023 campaign, Ria Rehberg, Veganuary’s CEO, says:  

“The world is facing an ever-increasing number of global challenges, but looking back at the past 12 months, I believe it has also been a year of progress, hope and proof that, as Victor Hugo said, there is nothing more powerful than an idea whose time has come. Veganism is the idea of our time; it offers a solution to many of the world’s biggest problems and has become a popular choice all around the planet.   

Veganuary celebrated its 10th campaign this year. It all started in 2013 with an idea at a kitchen table in York, UK, and has become a powerful movement that inspires millions each year to change the way we eat to protect animals, the planet and our future.  

There are now dedicated Veganuary campaigns in 14 countries across Europe, Asia, Africa, North and South America, and Australia. We’ve counted people signing up to try vegan with us from every country in the world (except Vatican City and North Korea). Never have we seen such overwhelming media coverage around the globe – from TV reports about Veganuary in Canada, Chile, South Korea, Brazil and Taiwan to dozens of media stories in Greece, China, Japan and even Ghana! 

This 2023 campaign, more people and businesses than ever participated in Veganuary. We’ve encouraged vegan product launches and marketing activations by thousands of food businesses around the world. Highlights include Mellow Mushroom in the US rolling out a new vegan menu; Subway Argentina and Dunkin in Chile promoting plant-based eating through their Veganuary activations; the British Army training their chef instructors in plant-based cooking; the German national train services adding vegan menus to all their on-board restaurants; and Aldi UK launching their biggest-ever range of vegan products! 

It is thanks to every single person who shared our vision, and supported us in any way, that Veganuary 2023 was our biggest and most international campaign yet.  Together, we are creating a more just and compassionate world for all.” 

Media contact 

Toni Vernelli, International Head of Communications, Veganuary 

T: 07505 866 548 

E: [email protected] 

Notes to editors 

Veganuary isn’t just for January! People can sign-up any time of the year at to receive our Celebrity eCookbook, new One-Pot Meal Plan, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice. All for FREE! 

A press pack with more stats, celebrity quotes and links to general Veganuary images can be downloaded here.  

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?