Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalize on the huge popularity of Veganuary. But our work with businesses takes place year round! From the large multinational corporations, to the smaller street retailers – we offer support and promote their increased production of delicious animal-free items. In 2022, there were more than 1,540 new vegan products and menu options launched during the month.
The UK is now officially the world leader for vegan food launches. Mintel reports that around 16 per cent of new food products released in the UK in 2018 were vegan, which more than doubled the previous years’ output. Veganuary is cited as being behind this upswing. Some of the items that really got our pulses racing were Pokeworks’ vegan Omni Musubi, Blue Sushi Sake Grill’s new vegan dishes, Magnum’s vegan mini ice cream bars, Mellow Mushroom’s Miss Mushroom and Greek Goddess pizzas, and new vegan cookie flavors at Insomnia Cookies. Expect to see more major launches coming to the US soon!
Our corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easier than ever for anyone to choose vegan options. We are expanding this work around the globe!
Our work with businesses doesn’t stop at product and menu collaborations, we also encourage them to run a Veganuary Workplace Challenge in January. In 2022 several large and influential businesses, including Aveda, The Mill, and Papa John’s took part and encouraged their staff to try vegan for January as well as providing more vegan options in staff cafeterias.
We think it would be wonderful if every business ran a Veganuary Workplace Challenge, so we’ve made it as easy as could be! All of the resources can be downloaded from our site, we just need you to be a Workplace Champion and bring your colleagues along for the ride!