Joaquin Phoenix
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’ – you can. Right now. Sign up to try vegan this January.”
Since 2014
Veganuary has inspired and supported millions of people to try vegan since 2014 – with participants from almost every country in the world. We have worked with businesses to drive up vegan options in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.
10 Meal Plans
Celebrity Cookbook
Delicious Recipes
31 Coaching Emails
The Impact So Far
228
People from over 228 countries and territories have taken part
1,187
At least 1,187 new vegan products and menu items were launched for Veganuary 2026
98%
98% would recommend Veganuary to a friend
10,000
Our 2026 campaign featured in nearly 10,000 media stories
We want a vegan world!
Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’ – you can. Right now. Sign up to try vegan this January.”
Singer-Songwriter and Activist
“The livestock sector contributes more than 60% of all food-system greenhouse gasses. That’s a lot of pressure on our planet, but by replacing meat consumption with plant-based foods, together, we can give the Earth a fighting chance.”
Artist & Author
“Babes! You know what’s chic right now? Being vegan for January! Kindness is in, compassion is sexy and being healthy makes you a hottie. Serve it up for the animals, the planet and our fabulous selves. If you’ve ever thought about living it up plant-based, Veganuary is your chance to show the world!”
Musician
“I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.”
Wildlife TV Presenter
“As I’ve become more and more aware of our impact, the impact our diet has on the environment – and of course the species that live in it – I’ve become increasingly concerned to minimise the negative aspects of that impact.”
TV Personality & Influencer
“Loving animals and eating them too never made sense to me; that’s why I went veggie aged 6 and then later turned to veganism. It was the best decision I’ve ever made & I’ve enjoyed it so much more than I could have ever expected. It feels good to do the right thing. I know it can be a daunting prospect for some, Veganuary is here to help guide you.”
Actor
“I’ve loved Veganuary’s work for a long time because I know, having been a vegetarian who was intimidated by veganism, that so many people just won’t start because they think it’s too hard and that they’re going to fail. And Veganuary presents you an opportunity to do it with other people, with a community, and it’s not saying it’s a lifelong commitment, it’s saying ‘try it for a month and see how you feel’.”
Comedian
“I decided that I was going to do 100 days being vegan, and I was going to write it up and see how I felt. But within a week I felt so much better in my body that it then became ‘oh I am definitely going to do this forever.’ My digestion immediately improved, and that thing where you feel a little bit glowy, where people say you look well, and you say ‘well actually, I’m vegan.”
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