With more participating businesses than ever before, Veganuary 2025 is off to a strong start in the Big Apple and nationwide.
(Washington, DC – January 6th 2025) – Veganuary, the non-profit organization encouraging millions to celebrate and explore plant-based eating during January and beyond, is experiencing continued growth in New York City and nationwide.
Food:
Every January, businesses around the world are launching more, bigger, and better vegan menus to capitalize on the huge popularity of Veganuary. Over 2,100 new vegan products and menu options were introduced worldwide during Veganuary 2024. This year, more than 50 restaurants across New York City are taking part in the campaign. Some of the highlights include:
- Rush Bowls (offering a “buy one Detox Bowl, get half off any other bowl or smoothie” through the app with code VEGANUARY. Available at their over 50 locations around the country)
- Gregory’s Coffee (launching vegan chocolate croissant in January + is promoting recently dropped charge for any non-dairy milks. Visit one of their 52 locations around New York and across the country)
- Lucy’s Vietnamese (launched “Spiced Shiitake Mushroom Pâté Bánh Mì” available through Jan 20 at all 5 NYC locations)
- Harlem Shake (launched Vegan Nuggins: Plant “chicken” nuggets with a choice of dip; available at both Harlem Shake locations)
- Eataly (offering a vegan Rasberry Filled Croissant; in collaboration with Tourlami, a plant-based butter company that is collaborating with 14 different restaurants and bakeries across NYC to create brand new vegan options. Other participating restaurants include Lafayette, Lincoln Ristorante, and Culture Espresso)
- The Bronx Brewery, East Village (offering vegan burger of the month special)
- Plantega (launching limited time offer (LTO) at select Plantega locations: a Cubano featuring Prime Roots Ham and Turkey, Stockeld Cultured Cheese, Fabalish Vegan Mayo on a hero paired with yellow mustard and pickles. Plantega can be found in over 50 bodega locations around NYC)
- Cadence, Ladybird (both offering a $35 3-course prix-fixe all night, Sundays through Thursdays)
- Red Bamboo (Special Veganuary sample platter of most popular items, $23 in celebration of their 23rd birthday + birthday cupcakes)
- Sen Saigon ($68 3-course Vietnamese dinner for 2 with drinks)
- Sweet Anaelle (15% off new Veggie Ceviche made of oyster mushrooms, cucumber, leche de tigre, purple potatoes, banana chips, avocado puree)
- Caravan of Dreams ($16 fully vegan lunch special, available every day through January until 6pm; includes complimentary salad and soup)
- Candle Cafe (offering Veganuary specials + new menu items for Veganuary)
See the full list of restaurants participating in Veganuary 2025 here.
Veganuary 2025 has inspired the launch of exciting items and specials from hundreds of brands and restaurants that will be shared throughout the month of January on Veganuary’s @weareveganuary Instagram.
More promotions, giveaways, and special menu items are viewable on Veganuary’s Special Offers page. Businesses wishing to participate can find the free Veganuary marketing assets here.
Celebrations:
Students at Universities including Cornell, UC Berkeley, and NYU are bringing Veganuary to campuses with special events and encouraging other students to take part. La Bakeria by Alegria Vegana is holding a Veganuary Movie Night on Jan 13, and a Veganuary Potluck in Brooklyn on Jan 20.
Workplaces:
Over 40 US employers have already announced their participation in the Veganuary Workplace Challenge, meaning they are inviting their employees to try vegan for 31 days. Some of the local highlights are EY, Linkgraph, and LUSH.
“One of our core values at Linkgraph is kindness, and there’s no better way to exemplify that than to take on the yearly Veganuary challenge with our team. Kindness to animals, the environment and laborers are just a few of the benefits of eating plant based, and our team is always excited to take the Veganuary challenge home with them each year. It’s incredibly easy to get started with the Veganuary guide and it brings our team closer together knowing that we are doing our part to positively impact the environment and all living things. We are committed to Veganauary and will be donating $50 to the cause for every participant at our company this year!” says Sophia Deluz, Director of Agency Success at Linkgraph.
Celebrity encouragement:
More known voices than ever are lending their support to Veganuary this year. Hollywood star Woody Harrelson and his wife Laura have donated their plant-based recipe – Creamy Potato Leek Soup – to Veganuary’s 2025 Celebrity eCookbook which participants receive for free when they register on Veganuary’s website. Bethany Antonia, star of House of the Dragon, vegan Comedian Preacher Lawson, and vegan Olympic rowing champion Imogen Grant are among the new celebrities supporting the campaign.
“Eating vegan or reducing meat and dairy consumption is the single biggest personal impact we can make on our emissions. I had been vegan for 18 months leading up to the Paris Olympics and had PBs on the rowing machine and in the gym. Veganuary is a great way to start – that’s how I did!” says Imogen Grant.
To take the 31-day plant-based eating pledge, simply visit Veganuary’s official website to get started. You’ll receive valuable resources, including a Veganuary starter kit, our celebrity cookbook, several meal plans, 31 daily emails with nutritional info, delicious recipes, more meal plans and helpful advice. All for free!
About Veganuary:
Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014 – millions of people, coming from almost every country in the world, have taken part. From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. It has truly become a global phenomenon.
MEDIA CONTACT:
Sarah Nguyen
MBO Media
