Stanford Health, New Seasons Market, and More Take Veganuary Workplace Challenge

Hundreds of organizations and companies worldwide are taking on the challenge to eat vegan for the month of January

(United States – January 25, 2024) – Veganuary – the global movement to try vegan for 31 days – is working with a record number of companies around the world to help them be more sustainable, healthier, and more inclusive by encouraging their employees to sign up for Veganuary.  

More prominent US companies and institutions participating in Veganuary are EY (Ernst & Young), City of San Antonio, Stanford Health Care, the Association of Oregon Recyclers, New Seasons Market, and more. In the UK, hundreds of companies took part this January, including Salesforce, Docusign; five NHS Trusts and NHS Supply Chain; among many others. By taking on the Veganuary Workplace Challenge, these employers are taking positive steps towards sustainability and CSR goals, creating a fun challenge for employees to participate in, and promoting health and wellbeing amongst staff, while providing more plant-based options in the workplace in January.  

As organizations are increasingly prioritizing Environmental, Social, and Governance (ESG) practices and striving to lower their carbon emissions, the Veganuary workplace challenge offers a fun way to make a positive impact on everyone involved. In their own words, here are some of the reasons these businesses and institutions are embracing vegan eating this January:   

City of San Antonio 
Tamarra Callahan, Management Analyst, Office of Sustainability 
“The City of San Antonio’s Office of Sustainability and Human Resources departments are celebrating Veganuary to highlight the environmental and health benefits of plant-based eating to our employees. We recruited more than 200 Workplace Challenge participants at our Veganuary kick-off event where we handed out 150 vegan bean and cheese tacos and 100 bananas. We have also shared information about local, vegan-friendly restaurants and an opportunity to attend a webinar about plant-based eating with over 13,000 City employees. We will soon launch a monthly fruit and vegetable market box program and host a Veganuary potluck to encourage plant-based eating all year long! The Veganuary Workplace Challenge has been an engaging, insightful, thought-provoking experience for our staff and I’m excited to review the positive impact numbers and lifestyle changes motivated by our City’s participation in the challenge.”  
Higher Taste 
Rhonda Wrobel, Co-Owner / Founder 
“As a natural food manufacturer, Veganuary Workplace Challenge is ideal for Higher Taste to participate in. We love the idea of a healthier way of life and Veganuary gives us the tools to take it to our employees in a fun and exciting way, allowing them to grow and experience new things.” 
Stanford Health Care 
Anna Chico Cornel, Registered Nurse    
“The Veganuary 2024 Workplace Challenge aligns with our organization’s sustainability commitment. Our department is excited to participate in this challenge as we are able to make an impact through the food we eat. Our aim is to empower and advocate for more environmental sustainability by opting for healthy, compassionate, and plant-forward foods.” 
Clever Carbon 
Michelle Li, Founder and CEO  
“Clever Carbon is excited to participate in the Veganuary Workplace Challenge because, much like our approach to carbon literacy, leveraging corporations to empower individuals to be conscious consumers is a great way to scale climate action. It’s about making informed choices and understanding the impact; the average vegetarian meal is 600 g of CO2 emissions while a serving of beef is around 7,000 g of CO2 emissions. By participating in Veganuary, we’re not just promoting a plant-based diet, we’re fostering a mindset that values sustainability and embraces a lifestyle that resonates with our commitment to a thriving planet.” 
New Seasons Market 
Chris Harris, Category Director for Produce 
“New Seasons Market staff are dedicated to deepening their understanding of food systems, delving into the origins of our products and comprehending their impact on the earth and animals. By actively engaging in Veganuary’s workplace challenge, our staff are demonstrating their collective values, where every choice is an opportunity for positive, lasting change—truly making our stores a place where the good grows with each decision.” 
On behalf of the whole team 
“We are delighted to be participating in Veganuary! At LinkGraph, we promote a plant-based lifestyle through our work events and yearly donations to our favorite animal rights organizations. We educate our team on the importance of their own actions and decisions through the basic understanding of compassion whether it is for themselves, animals, or the planet. We believe in a sustainable and cruelty-free future and are committed to being a part of the solution.” 
The Veganuary workplace challenge guide provides employers with the tools needed to run this program, including templates, activities, and even Slack prompts. Veganuary can also provide each employer with a tracking link to measure company-wide participation.   

About Veganuary  
Veganuary is a nonprofit organization that encourages people worldwide to try vegan for January and beyond. Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part, with campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK. This New Year’s revolution has also been embraced by businesses, with hundreds of companies taking part in Veganuary last year, launching thousands of new vegan products and menu items. Veganuary is free to join, and people can sign up at 


Jessie Lingenfelter  

Veganuary US Media   

[email protected] 

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?