What is Veganuary?



  • Vision

Veganuary’s vision is a world where veganism is a mainstream lifestyle choice, with positive action at all levels of society and government to promote the benefits of plant-based eating.

  • Mission

We specialise in inspiring and educating people to make a significant lifestyle change, and then provide the support they need to help maintain it.

  • Values

Non-judgemental, approachable, realistic and fresh. Veganuary’s communications are designed to appeal to the wider, non-vegan community, as we believe this is key to achieving our vision. We have created safe, welcoming, and kind environments on all of our communication platforms and are committed to keeping them this way.

  • Our work

We support and promote our aims and objectives, and that of organisations with whom we directly collaborate. These organisations share our vision for the future.

We often get asked to share information on behalf of other pro-animal causes or issues, and while we’d like to help, in order for Veganuary to succeed we must communicate a clear message at all times. Therefore, we cannot always assist with promotional requests from individuals or other organisations.

We have established criteria to identify like-minded groups and we’ll evaluate any requests in line with these. During our peak campaign period, we may not be able to respond directly to all such communications.



Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?