We are committed to protecting your privacy during your visits to Veganuary websites and recognise our responsibility to keep the information you provide to us confidential at all times.
If you have any questions or requests concerning how we store or use your personal information, please contact us at [email protected].
What information do we collect about you?
We collect statistical information when you visit our website, such as the pages you visit, the length of time you spend on each page, the type of device you are using (computer, mobile or tablet) and general geographical information. Please see our cookies policy for further details.
We also collect information you provide directly, such as your contact details, gender and current diet if you complete the Veganuary pledge registration form, or your donation details and Gift Aid declaration if you make a financial contribution.
In addition, we collect information on your preferences and interests.
Finally, social media activity plays a crucial role in achieving Veganuary’s vision and so we may collect social media information, such as information provided by your Facebook profile.
Why do we collect this information?
We collect your information for a variety of purposes. There are specific examples below, but much of the information we collect helps us to build a relationship with you, so that together we can make a positive difference for people, animals and the planet.
Statistical information, such as the pages you visit and the length of time you spend on our site, is collected so that we can improve our website and create a better user experience.
Other information is collected so that we can provide you with resources, marketing or a service you have requested. For example, if you register for the Veganuary pledge we need your name and email address in order to send you support resources and details of special offers from our corporate sponsors. We also email you other marketing material, such as fundraising appeals. These emails are administered with your explicit consent.
Details such as age group, current diet and social media information (among others) are collected to help us monitor trends in Veganuary participation, build profiles of our supporters, understand your needs, personalise our communications, improve our products and services, and attract more support – all of which enable us to make a bigger impact for animals.
Finally, we collect information to process donations and sales, to claim Gift Aid, for internal record keeping, and so that we can follow up with you as part of our supporter care procedures.
A ‚cookie‘ is a file that a website stores on your computer which enables the website to collect information, so that it can remember your preferences and actions at a later time. Have a look at our cookies policy for details on the cookies Veganuary uses and how you can delete them if you wish.
We also collect information via third party websites such as Just Giving and other fundraising platforms, or social media sites, like Facebook.
Occasionally, we may even collect information from publically available sources, such as corporate websites or Companies House (see What do we do with your information?).
What do we do with your information?
We store most of your information – particularly details you provide on our online forms – on our Customer Relationship Management (CRM) system, which is essentially a sophisticated database.
The CRM allows us to create reports of activity that show us trends in how our supporters and customers are interacting with us, what is working well and what isn’t working so well.
We use your information to create email lists and telephone lists so that we can carry out marketing and deliver the information and services you request. Occasionally we will use your information to send you post, such as merchandise you have purchased from us, or a thank you card.
In the future we may also send marketing material to you by post, such as fundraising appeals. However, we don’t do this at present, and email will always remain our main channel of communication.
Sometimes we use your email address or information provided by your social media profile to find other people like you on social media who we can reach out to with our message – particularly people who may wish to take the Veganuary pledge or to support us with a donation.
We use your information to create supporter profiles so that we can better understand our audience, what their interests are and the most effective ways to communicate.
We may combine this information with details such as your donation history to create more personalised communications and to ensure we are asking for an appropriate level of support from you.
In the future, we will seek to build on this type of profiling activity to secure larger donations from some of our wealthier supporters. A large donation could be transformative for a small charity like Veganuary. But it is also vital that we use our limited resources as effectively as possible in securing further funding.
With that in mind, we plan to using specialist screening services, publically available information (such as company directorships) and desk research to help us identify supporters who may be able to give significant gifts.
If you’d like to opt out of your information being used in any of the ways detailed above, or if you’d like to withdraw your consent to receive marketing communications from Veganuary, you can do so at any time by emailing us at [email protected].
Please note that we may store some data on electronic systems outside the European Economic Area (EEA). However, all storage and processing is carried out in line with European law.
However, we do occasionally outsource some data processing to specialist companies working on our behalf. For example, when we carry out telephone fundraising, we share information with a telephone fundraising agency, which will make calls to our supporters for us.
We have data processing contracts in place with any organisations processing data on our behalf, and your information continues to be handled in strict compliance with European data protection law.
If you pay tax in the UK and have chosen to Gift Aid donations to Veganuary, we will send your contact and donation details to HM Revenue and Customs (HMRC) to claim Gift Aid.
Occasionally we run competitions where the prize is supplied directly by one of our corporate sponsors or partners. If you are a competition winner in such a case, we will share your contact details with the sponsor or partner for the purpose of getting the prize to you. However, we will collect your consent to do this beforehand.
If you have ever made a donation to Veganuary, we will retain information showing your relationship with us, such as your donation history, for the lifetime of the charity. We will also retain information about your relationship with us for the lifetime of the charity if you have pledged to leave us a gift in your Will, or enquired about doing so.
If you have never given us a donation, or pledged or enquired about leaving a gift in your Will, we will keep your information for no longer than five years since the last time you interacted with us (such as by attending a Veganuary event or opening an email from us). The exact time period will depend on the nature of your relationship with us and the purpose your information was collected for.
When it is no longer needed, it will either be deleted or anonymised. By anonymising data we are able to continue to use vital information supplied over the course of your relationship with us for reporting purposes and to track our progress over time, but without being able to identify you as an individual.
What legal basis do we use for processing your information?
Under European Law there must be a ‚legal basis‘ for processing personal information in any given scenario. Most of the information processing carried out by Veganuary falls under the legal basis of ‚Consent‘ or the legal basis of ‚Legitimate Interests‘.
We only carry out email marketing or telephone marketing with your explicit consent to do so. If you register to take the Veganuary pledge or sign up to receive news via email, you are giving consent for us to contact you in this way by entering your details on to the relevant forms.
However, we use Legitimate Interests to carry out analysis on the information we hold about you to inform our future communication plans.
The law stipulates that ‚Processing will be lawful if it is necessary for the purposes of the legitimate interests pursued by the controller [Veganuary] or a third party, except where such interests are overridden by the interests of fundamental rights and freedoms of the data subject [you]‘.
What this means in practice is that when we process data under the Legitimate Interests principle, we have considered how necessary that processing is for us a charity and how that processing might impact you.
As an example, we use web analytics to understand how you and other visitors interact with our website. Doing this doesn’t pose any significant risks or harm to you, but it does have demonstrable benefits both for you and Veganuary, as it enables us to improve your Veganuary website experience in future.
We also carry out analysis on responses to our emails and fundraising appeals, using performance indicators like how many people open and click on links in our emails, or the average donation value. This helps us to improve and personalise our future communications.
European law stipulates that you have ‚Individual Rights‘ concerning how your information is stored and used by Veganuary. To exercise any of your rights laid out below, please email us at [email protected].
You have the right to access the personal information that Veganuary holds about you. All you need to do is email us [email protected] explaining what information you would like to receive. We may need to ask you for some details to verify that you are who you say you are, but we will be happy to help.
You are entitled to have your personal information rectified if it is inaccurate or incomplete.
You have the right to object to the processing of your information. In certain circumstances you also have the right to either have your personal information erased or to restrict the processing of it.
For example, where we are processing your information with your consent, such as for the purpose of marketing to you via email or telephone, you can withdraw your consent at any time (by contacting us at [email protected] or using the unsubscribe link at the bottom of our emails). We will then stop using your data for this purpose.
Whether or not we completely erase your information will depend on the purpose of processing. There will be instances where we may restrict the processing of your information but would still need to hold your information on record.
You also have rights specifically related to ‚automated decision making‘, of which ‚profiling‘ is one example (and is highlighted in What do we do with your information?). If you do not want your information to be used by Veganuary for profiling or any other automated decision making, please email us expressing your wishes.
Finally, you have the right to what is known as ‚data portability‘. This means that you can obtain and reuse the personal information we hold about you for your own purposes (allowing you to copy or transfer it).
Making a complaint
If you would like to make a complaint about the way Veganuary uses information about you, please contact us directly at [email protected]. Alternatively, you can raise a concern with the Information Commissioner’s Office or the Direct Marketing Commission.
We do not have any control over the websites of any other organisation outside Veganuary. If you click on a link on our site that takes you to another website, we cannot be held responsible for your privacy when you are on that website.
Similarly, in instances where we have embedded content from third party websites or applications, such as videos from YouTube, Veganuary cannot be held responsible for your privacy or how your data is used when interacting with that content.
Internet and Telephone Communications
In order to maintain the security of its systems, protect its staff and detect fraud and other crimes, Veganuary reserves the right to monitor all internet communications, including web and email traffic, into and out of its domains. Monitoring includes (without limitation) checks for viruses and other malignant code, and use or content that is unauthorised or unlawful or material that may cause offence in any way. Telephone calls may also be recorded.
Veganuary is registered as a charity in England and Wales (Charity Number 1168566).
PO Box 719