Tips, Inspiration, and Resources to Help You Thrive on Plants.
(New York, NY – January 29th, 2025) Veganuary—the global movement encouraging people to try vegan for January—may be coming to an end, but the plant-based journey doesn’t have to stop! With the growing popularity of plant-based food, it’s easier than ever to keep the momentum going throughout the year. Celebrities, nutritionists, and lifestyle experts agree: Choosing plant-based year-round is possible, and enjoyable, with the right mindset and resources.
Why Eat Plant-Based?
Switching to a plant-based diet isn’t just good for your health—it’s a powerful step toward protecting the environment. Dr. Marco Springmann, an Oxford researcher and leading expert on the future of food systems, explains, “The production and consumption of animal products are costly for the environment, our health, and our wallet. They are major drivers of climate change, biodiversity loss, water pollution, and increases in diet-related diseases such as heart disease, stroke, diabetes, and cancer.”
According to the 2024 Veganuary participant survey, nearly half of Veganuary 2024 participants (48%) reported noticing improvements to their overall health after just one month of trying plant-based, including improvements to their mood (48%), improvements to their energy levels (47%), and improvements to their skin appearance (38%).
Top Tips to Keep Going
Experts at Veganuary share practical advice to help you thrive beyond January:
- Set Realistic Goals: Instead of striving for perfection, focus on progress. Small changes, like swapping dairy milk for plant-based options or incorporating more veggie-packed meals, can make a big impact.
- Find Community: It’s always easier to stay motivated when surrounded by like-minded friends. Look for vegan meet-ups or plant-based food events near you!
- Visit an Animal Sanctuary: Connect with the animals you’re helping to save, by visiting or even volunteering at a farm sanctuary.
- Get Inspired by Celebrities: Stars like Mýa, Joaquin Phoenix, Billie Eilish, and Woody Harrelson advocate for plant-based living, showing how delicious and sustainable it can be.
- Lean on Plant-Based Swaps: Craving comfort foods? Try vegan versions of your favorites! Plant-based cheeses, meats, and desserts are widely available and taste better than ever.
- Stay Educated: Knowledge is power. Dive into documentaries, books, and podcasts about plant-based eating to stay motivated.
A Long-Term Movement
“Veganuary isn’t just a one-month challenge anymore,” says Veganuary US Director, Sandra Hungate. “Over a quarter of participants stay vegan after Veganuary and the majority of Veganuary participants have incorporated plant-based foods long-term as a way to live more in line with their values.”**
Resources to Keep You on Track
From meal plans to grocery lists and recipe inspiration, Veganuary’s website offers year-round support for anyone looking to stay plant-based.
Take the first step beyond Veganuary today and join the growing movement toward a healthier, kinder, and more sustainable world.
For more tips and resources, visit Veganuary.com.
** Source: Official Veganuary 2024 Six-Month Survey.
About Veganuary:
Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice. Since Veganuary launched its first pledge in January 2014 – millions of people, coming from almost every country in the world, have taken part. From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. It has truly become a global phenomenon. Veganuary is grateful for the support of its official Veganuary 2025 US sponsors Vitacost, Field Roast, and Lightlife.
