Washington D.C.-based restaurants promote Veganuary in their 2024 menus to encourage more people to try vegan in the new year
(Washington, D.C. – January 8, 2024) – Restaurants throughout Washington, D.C. are offering promotions and plant-based specials all month long to celebrate Veganuary 2024, the global campaign that encourages people to try vegan in January and beyond. This year, Veganuary celebrated the kickoff of its January 2024 campaign in D.C. with billboards at bike sharing stations near Dupont Circle and George Washington University and broadcast ads in the DC DMA. The bright and thought-provoking ads encourage locals to try vegan for the benefit of health, animals, and the planet.
Every January, businesses around the world are launching more, bigger, and better vegan menus to capitalize on the huge popularity of Veganuary. This year, the Veg Society of DC and DC Vegan partnered to celebrate the launch of Veganuary at the Botanical Bar on Jan. 6 with a special Veganuary mocktail, the Green Queen, and an exciting new vegan steak from Chunk Foods. Download photos of the event here.
“The Veg Society of DC is thrilled to participate in the growing world-wide Veganuary movement which has inspired and supported millions of people to try vegan since 2014”, says Elissa Free, VP of Veg Society of DC.
A new study conducted by YouGov on behalf of Veganuary reported that 71%* of all US adults are hoping to eat more vegetables in 2024. Veganuary is working with restaurants nationwide to help meet this demand with more inventive preparations of plant-based dishes and more choice overall.
Some of this year’s highlights in Washington, D.C. include:
- &Pizza – Adding two new vegan pizzas featuring Daring Chicken, named The Sheriff and Hot in Here
- Rush Bowls – Launching a Detox Bowl, which features a blend of banana, pineapple, apple, pitaya, lemon, ginger, cinnamon and oat milk, topped with fresh apples and pomegranate seeds
- DC Vegan/Botanical Bar – Creating the special Veganuary mocktail “Green Queen”
- RASA – Celebrating the launch of the Vibes + Veggies Bowl and offering 15% off during January
- Ben’s Chili Bowl – Launching a limited-time offer Vegan Rice Chili Bowl with vegan cheese and sour cream, and adding vegan cheese on the menu that can be added to any other dish
- PLNT Burger –Added two new chik’n sandwiches with Meati Foods patties; launching two salads across all locations for $5 from Jan 8-14.
- Hard Rock Cafe – Launching a Veganuary menu with Cauliflower Wings and Chili Sin Carne Tacos
- Pow Pow – Offering 20% off all online orders during Veganuary
Even the Martin Luther King Public Library participates with a dedicated Veganuary book display featuring cookbooks to borrow.
Veganuary brings on new celebrity supporters each year, and this year added Washington Wizard Assistant Coach Joseph Blair (also known as “The Vegan Coach”) who said: “As a vegan of more than 9 years, my mantra is simple, no one should have to die in order for me to live. By choosing to keep animals off our plates and embracing a plant-based lifestyle, we can create a more sustainable future for all living beings while reducing our ecological footprint. If you’re curious about what veganism is all about, sign up for the Veganuary challenge and join millions of people like myself who are making a positive impact.”
Veganuary aims to help people who are curious about eating vegan by providing free recipes, shopping tips, restaurant guides, and meal plans. Major national and regional brands, retailers, and restaurants have joined Veganuary by offering promotions, giveaways, and special menu items, viewable on Veganuary’s Special Offers page, while creating specialized marketing campaigns for plant-based products. The organization also works with restaurants, retailers, and other businesses to help them launch and promote exciting Veganuary specials and initiatives, outlined in the Veganuary Business Support Toolkit.
About Veganuary
Veganuary is a nonprofit organization that encourages people worldwide to try vegan for January and beyond. Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part, with campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK. This New Year’s revolution has also been embraced by businesses, with hundreds of companies taking part in Veganuary last year, launching thousands of new vegan products and menu items. Veganuary is free to join, and people can sign up at veganuary.com.
Founded in 1927, The Veg Society of the District of Columbia (VSDC) is the nation’s oldest continuously operating 501 (c) (3) non-profit organization promoting an all-plant diet and vegan lifestyle through education, community-building, and social activities throughout the DC metro area.
MEDIA CONTACT:
Jessie Lingenfelter
Veganuary US Media
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1242 adults. Fieldwork was undertaken between 1st – 4th December 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
