Veganuary Launches ‘Choose Chicken-Free Week’ with Restaurant, Brand, and Celebrity Support

New recipes, special offers, and menu items are being launched next week to celebrate Choose Chicken-Free Week 2024

(United States – April 23, 2024) – During Veganuary 2024, more people than ever before took the start of the new year as an opportunity to try out a plant-based diet for 31 days. The official 2024 participant survey* showed that most respondents (82%) plan to make significant diet changes after participating – either staying fully vegan or reducing animal products by at least 50%. To further accelerate this enthusiasm and increase motivation, Veganuary will launch the 2024 Choose Chicken-Free Week campaign from April 29 to May 5 – with enthusiastic support from brands and restaurants nationwide. 

While concerns about avian flu and the sustainability of our food system continue to soar, Veganuary’s Choose Chicken-Free Week aims to show that it has never been easier to ditch chicken and eggs from our diets and replace them with plant-based alternatives. Coinciding with Respect for Chickens Day, the week will be filled with information and delicious food via special offers, tips, and an exclusive collection of recipes for preparing vegan egg and chicken alternatives that can be found on the Veganuary site.  

“There are many simple and surprising ways to replace eggs in your favorite recipes. From everyday ingredients like banana and apple sauce to culinary innovations like aquafaba – the liquid from a can of chickpeas which can be whipped into a beautiful meringue – there’s an egg-free swap out there for everything from breakfast to dessert!” said Sandra Hungate, US Director at Veganuary. 

Over 2,000 new vegan products and dishes were launched worldwide for Veganuary 2024, hitting store shelves and menus in January. But beyond the New Year, Veganuary is changing eating habits in the long term, both supporting individuals on their vegan journeys and working directly with brands, restaurants, and retailers to increase their plant-based offerings all year long. 

“Veganuary is not a short-term phenomenon that comes to an end in January. With initiatives like #ChooseChickenFree, the Veganuary movement continues to grow as both individuals and  businesses embrace plant-based year-round. Over the summer, Veganuary will run additional campaigns such as Choose Fish-Free Week, BBQ Month, and Choose Dairy-Free Week, aimed at educating the public about the benefits of trying vegan,” said Hungate. 

“It’s not just a nugget. It’s a soul taken. I didn’t give them life, so who am I to take it?” said Joseph Blair, NBA Assistant Coach (“The Vegan Coach“), who encourages his followers to participate in Veganuary’s #ChooseChickenFree campaign. 

To celebrate Veganuary’s Choose Chicken-Free Week, several brands are launching special offers as well as new chicken-free options.  

  • TiNDLE: Get two TiNDLE products for the price of one at with code FRIENDSOFTINDLE at checkout  
  • Vitacost: 15% off at with code VEGANUARY   
  • FireRoad Foods: 15% off FireRoad curated meals using code “veganuary15”  
  • PLNT Burger: BOGO 50% off on Chik’N sandwiches available exclusively on the PLNT burger app for the duration of Choose Chicken-Free Week  
  • Loma Linda: Loma Linda CHIK’N Starter Pack (includes 2 cans each of CHIK’N in Broth and CHIK’N in BBQ Sauce) on sale for $6.49  
  • The Mushroom Hub: “Pulled” Jerk Lion’s Mane Experience ShroomsterBox. Includes fresh Lion’s mane, spices & sauces, and recipe guide booklet. Order online here

Brands have also joined in on the occasion by sharing unique chicken- and egg-free recipes:  

About Veganuary   
Veganuary is a nonprofit organization that encourages people worldwide to try vegan for January and beyond. Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part, with campaign hubs in Germany, USA, Chile, Argentina, India, Spain, and the UK. This New Year’s revolution has also been embraced by businesses, with hundreds of companies taking part in Veganuary last year, launching thousands of new vegan products and menu items. Veganuary is free to join, and people can take part at  


Jessie Lingenfelter
Veganuary US Media
[email protected]  

*The survey was sent to participants who opted to receive Veganuary’s support through our 31-day tailored email series. At the end of the 31 days, we asked them about their experience. 18,129 people responded.

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part.
Will you join them?