Join Popular Celebrities and Take the Veganuary Pledge this January!
(Washington, DC – December 4th 2024) – Veganuary, a non-profit organization, invites everyone to join a month-long celebration and exploration of plant-based eating that encourages people worldwide to try vegan for January and beyond. Since 2014, Veganuary has inspired millions of people around the world to try eating vegan. With more people than ever seeking healthier and more sustainable choices, Veganuary provides the perfect opportunity to discover the benefits of eating plant-based. With free resources like meal plans, a downloadable celebrity cookbook, delicious recipes and coaching emails, it’s easier than ever to try vegan this January!
Veganuary is a global initiative that encourages people to explore eating vegan for the month of January. By embracing plant-based foods, Veganuary promotes healthier habits, raises awareness about animal agriculture , and helps reduce environmental impact. In 2024 the campaign showcased the remarkable worldwide impact Veganuary had. The key achievements include:
- An astounding 25 million people globally adopted a vegan lifestyle during January*.
- Over 2,100 new vegan products and menu options were introduced worldwide during the month—the highest number yet.
- A record-breaking 300 businesses and organizations participated in the Workplace Challenge, including notable names like Salesforce, the City of San Antonio, DocuSign, Claire’s Accessories, Stanford Healthcare, and more.
- Veganuary gained over 10,000 international media mentions, featuring outlets such as KOIN (Portland), NBC4 (Washington, D.C.), CNN, *The Baltimore Sun*, *AdWeek*, and Today.com.
2025 is set to be even bigger as – five years after the campaign went global with its first international chapters in the US, Latin America, and Germany – it continues to expand with new Veganuary campaigns in Malaysia (in partnership with Malaysian Vegetarian Society and ProVeg Malaysia), Peru (in partnership with ARBA) and Canada (in partnership with Veganuary Canada Coalition) starting this year. From humble beginnings on a kitchen table in Yorkshire, the worldwide Veganuary phenomenon now includes campaigns in 20 countries and has had participants from every country in the world except North Korea.
Vegans come from all walks of life, and the incredible team of supporters proves it! From athletes and authors to film stars and adventurers, Veganuary showcases how thriving on a plant-based diet is truly for everyone. Furthermore, Veganuary now has more celebrity supporters than ever including Joaquin Phoenix, Alicia Silverstone, Paul McCartney, Alec Baldwin, Mya, Jermaine Dupri and many more!
People often wonder why they should consider eating vegan, and there are three main reasons: health benefits, environmental impact, and animal protection.
- For Your Health: Research consistently shows that vegans have a reduced risk of some of the world’s leading health issues, including heart disease, Type 2 diabetes, obesity, and certain cancers. A plant-based diet is rich in nutrients, fiber, and antioxidants, which contribute to overall well-being and vitality. About half of Veganuary’s participants already report improvements to their overall health just after one month of eating plant-based.**
- For the Planet: Currently, 77% of global agricultural land is dedicated to animal agriculture, yet it only produces 18% of our global calorie supply. In contrast, the remaining 23% of agricultural land—used for crops—provides 82% of our calorie supply. Additionally, while efforts to reduce packaging and buy local produce are important, the largest share of greenhouse gas emissions originates from the farming stage, especially with meat and dairy production. Choosing a plant-based diet can significantly reduce your environmental footprint.
- For Animals: By opting for plant-based meals, participants help reduce the demand for animal-based products, contributing to a more compassionate world.
To get involved in Veganuary, simply visit Veganuary’s official website to get started. You’ll receive valuable resources, including a Veganuary starter kit, our celebrity cookbook, several meal plans, 31 daily emails with nutritional info, delicious recipes, more meal plans and helpful advice. All for free! On the website, you can also explore a wide variety of delicious plant-based recipes, from hearty mains to indulgent desserts. Plus, many local restaurants, retailers, and food companies will be offering Veganuary specials, making it easy to try new dishes and support plant-based dining in your community.
Whether you’re considering a lasting change or just want to try something new for a month, Veganuary is the perfect time to embrace plant-based eating. Join us this January and experience the many benefits of plant-based!
*Based on YouGov surveys commissioned by Veganuary in January 2024 in our core countries and the population estimates in those countries
**According to the 2024 Veganuary participant survey
ABOUT VEGANUARY:
Veganuary is a nonprofit organization that encourages people worldwide to try vegan for January and beyond. Since Veganuary launched its first pledge 11 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part, with campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. It has truly become a global phenomenon. This New Year’s revolution has also been embraced by businesses, with hundreds of companies taking part in Veganuary last year, launching thousands of new vegan products and menu items. Veganuary is free to join, and people can take part at veganuary.com.
MEDIA CONTACT:
Sarah Nguyen
MBO Media
