With more events and participating businesses than ever before, Veganuary 2025 is off to a strong start around the capital and nationwide!
(Washington, DC – January 6, 2025) – Veganuary, the non-profit organization encouraging millions to celebrate and explore plant-based eating during January and beyond, is experiencing continued growth in the DC area and nationwide.
Food:
Every January, businesses around the world are launching more, bigger, and better vegan menus to capitalize on the huge popularity of Veganuary. Over 2,100 new vegan products and menu options were introduced worldwide during Veganuary 2024. Some of this year’s highlights in the DMV include:
- Ben’s Chili Bowl (discount on vegan menu options during the month)
- Buddy’s DC (offering 10% off their featured menu item for Veganuary: Vegan Mac featuring cashew cream, portobello & truffle dust)
- Commonwealth Indian (offering 10% off all vegan dishes for the month of January)
- Dacha Beer Garden (launched 2 new vegan menu items: Warm Glow Bowl and Corn Riblets; also featuring other vegan menu items during the month; available at both locations)
- Gregory’s Coffee (36 locations across the country; launched vegan chocolate croissant + promoting recently dropped charge for any non-dairy milks)
- HipCityVeg (offering HipCityVeganuary Challege: dine at HipCityVeg 10 times in January and receive a free burger in February)
- Imperfecto (offering a special vegan tasting menu for Veganuary)
- &pizza (44 locations across 5 states; offering discounted vegan pizzas all month long, giving away pizzas with NUMU cheese)
- Pitango Gelato (launched its first vegan gelato flavor: Vegan Coconut Gelato + new Chocolate Sorbet, Sur del Lago; available at all 8 locations)
- PLNT Burger (launched two new Chik’N Sandwiches featuring TiNDLE plant-based chicken; Chik’N sandwiches are 25% off for a limited time + enjoy a FREE Burger, Hot Dog or sandwich when you download the PLNT Burger app)
- RASA (launched a new vegan bowl: The Spiced Cauliflower + Quinoa Bowl. Try the new item and get $3 off at any of RASA’s 5 locations)
- Rush Bowls (over 50 locations around the country; offering Detox Bowl throughout January + in honor of Veganuary, offering a “buy one Detox Bowl, get half off any other bowl or smoothie” through the app with code VEGANUARY)
- Taco Bamba (launched new menu item: Shroomy Shroom Shroom: chipotle portobellos, grilled corn, pickled onion, heart of palm, cilantro, pepitas; will be featured all month at all 13 locations)
See the full list of restaurants participating in Veganuary 2025 here.
Veganuary 2025 has inspired the launch of exciting items and specials from hundreds of brands and restaurants that will be shared throughout the month of January on Veganuary’s @weareveganuary Instagram.
More promotions, giveaways, and special menu items are viewable on Veganuary’s Special Offers page. Businesses wishing to participate can find the free Veganuary marketing assets here.
Events:
The Veg Society of DC – active throughout the DMV – kicked off Veganuary on January 4th at DC Vegan and is organizing seven more events in honor of Veganuary. In Maryland, they’re celebrating Veganuary with Montgomery County Councilmember Evan Glass over lunch.
“We are huge fans of Veganuary at the Veg Society of DC and, by hosting multiple special Veganuary events, we hope to encourage more people in the Washington DC metro area to try vegan,” says Elissa Free, VP of the Veg Society of DC. “We are here all year long to offer community and support to keep it up – we have activities that range from restaurant visits, to volunteering at animal sanctuaries, to hiking, biking, movie nights, and even a book club! Being vegan has never been more fun.”
Additionally, Rosie’s Sanctuary is inviting veg-curious people to meet their beloved sanctuary residents (pigs, sheep, goats, miniature horses, cows, chickens, and turkeys) for a family event with storytime and vegan baked goods, and the restaurant chain &pizza will celebrate with pizza samples, freebies, and Veganuary shirts.
See all upcoming DMV events below:
Jan. 10 – Celebrate Veganuary w/ VSDC & Montgomery County Councilmember Evan Glass, 12:30pm
Jan. 11 – VSDC Veganuary Lunch/Learn: Boost Your Immunity with Lifestyle Changes, 12pm
Jan 11 – Family Storytime with Veganuary at Rosie’s Sanctuary, 1 or 2pm (two registration times)
Jan. 12 – VSDC Veganuary: Sunflower Restaurant, Vienna, VA, 4:30pm
Jan. 14 – Ben’s Chili Bowl is celebrating Veganuary
Jan. 15 – VSDC Veganuary Celebration For Those Interested in Exploring a Plant-Based Diet, 6pm
Jan. 16 – &pizza x Veganuary Party 2025: &pizza Hotel Hive, 4-8pm
Jan. 18 – VSDC Volunteer Day at Rosie’s Farm Sanctuary – Veganuary Edition! 10am
Jan. 19 – VSDC Veganuary Hike: Burke Lake Park, VA, 10am
Jan. 26 – VSDC Veganuary Potluck – 12pm
Workplaces:
Over 40 US employers have already announced their participation in the Veganuary Workplace Challenge, meaning they are inviting their employees to try vegan for 31 days. Some of the local highlights are EY and LUSH.
“We’re excited to be on board with Veganuary again. What a fantastic way to empower EY people to consider a plant-based diet and help in building a better, and more sustainable, working world. The transition to net zero is about big and small changes; considering meat and dairy free is one of the ways our individual choices can make a difference. I’m looking forward to the challenge,” says Amy Brachio, Global Vice Chair Sustainability at EY.
Celebrity encouragement:
More known voices than ever are lending their support to Veganuary this year. Hollywood star Woody Harrelson and his wife Laura have donated their plant-based recipe – Creamy Potato Leek Soup – to Veganuary’s 2025 Celebrity eCookbook which participants receive for free when they register on Veganuary’s website. Bethany Antonia, star of House of the Dragon, vegan Comedian Preacher Lawson, and vegan Olympic rowing champion Imogen Grant are among the new celebrities supporting the campaign.
“Eating vegan or reducing meat and dairy consumption is the single biggest personal impact we can make on our emissions. I had been vegan for 18 months leading up to the Paris Olympics and had PBs on the rowing machine and in the gym. Veganuary is a great way to start – that’s how I did!” says Imogen Grant.
To take the 31-day plant-based eating pledge, simply visit Veganuary’s official website to get started. You’ll receive valuable resources, including a Veganuary starter kit, our celebrity cookbook, several meal plans, 31 daily emails with nutritional info, delicious recipes, more meal plans and helpful advice. All for free!
Download photos of the Veg Society of DC’s Veganuary event here.
About Veganuary:
Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014 – millions of people, coming from almost every country in the world, have taken part. From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. It has truly become a global phenomenon.
MEDIA CONTACT:
Sarah Nguyen
MBO Media
