Municipalities and restaurants celebrate Veganuary 2025 with exciting plant-based initiatives and new menu items.
(San Diego, SD – January 18th 2025) – Veganuary, the global movement which encourages millions of people to try eating plant-based during January and beyond, is inspiring restaurants, retailers, and even entire cities to put plant-based front and center this month.
Food:
Every January, businesses around the world are launching more, bigger, and better vegan menus to capitalize on the huge popularity of Veganuary. Over 2,100 new vegan products and menu options were introduced worldwide during Veganuary 2024. Some of the local highlights include:
- Ike’s Love & Sandwiches: launched a new sandwich for January called “The Veganuary” made with mushrooms, french fries, avocado, french dressing, and vegan cheese. Available at the chain’s over 100 locations around the country.
- Voodoo Doughnut: offering $10 off vegan dozen during January. Available at 18 locations around the country excluding airport and Universal CityWalk locations.
- Veggie Grill by Next Level: launched a Veganuary Rewards challenge and launched a new Smoothie Menu featuring 5 superfood smoothies.
- Pita Pit: launched a separate vegan menu section for online ordering at all locations. Visit one of the chain’s around 75 locations across 26 states.
- Salt & Straw: launched its new Dairy Free Decadence series for January featuring five new vegan flavors. Available at the chain’s 27 locations across the country.
- Woodstock’s Pizza: offering $5 off any pizza with vegan cheese, or salad, with promo code “Veganuary”. Available at all 7 Woodstock’s CA locations.
- Jimbo’s: the San Diego County organic grocery chain added new vegan products for the month and is highlighting its large plant-based selection during the month.
- Maya’s Cookies: launched new Sweet Cream Cold Brew cookie for Veganuary. Available at both San Diego locations.
See more restaurants participating in Veganuary 2025 here.
Food companies also celebrate Veganuary and plant-based foods by launching new vegan products during this time of year, such as:
- Treeline Cheese (launched Cheddar and Smoked Gouda aged cheese wheels, and a new slice-able, melt-able mozzarella wheel)
- Amy’s (launched Pasta Fagioli, Vegetable Jambalaya, 3 Bean Vegetable Chili)
- Higher Taste (launched a new vegan sandwich, The Sammy’s Original)
- Lypid (launched BBQ Pork Bao Bun)
- Franklin Farms (launched Pineapple Terriyaki Balls)
- Juicy Marbles (launching new product for Veganuary mid-January)
Many brands are promoting special offers for Veganuary including brands like Rebel Cheese, Doshi, and The Better Bar. More promotions, giveaways, and special menu items are viewable on Veganuary’s Special Offers page.
Veganuary 2025 has inspired the launch of exciting items and specials from hundreds of brands and restaurants that will be shared throughout the month of January on Veganuary’s @weareveganuary Instagram.
More promotions, giveaways, and special menu items are viewable on Veganuary’s Special Offers page. Businesses wishing to participate can find the free Veganuary marketing assets here.
Events and programs:
Municipalities around the country – such as the cities of West Hollywood, CA – are participating with dedicated Veganuary campaigns encouraging residents to take part! “I am proud to bring Veganuary to the City of West Hollywood! This action is a continuation of the City’s ambitious climate goals and ongoing support for animal rights and welfare,” says West Hollywood Mayor Chelsea Bryers.
Students at Universities including UCLA, UC Berkeley, and NYU are bringing Veganuary to campuses with special events and encouraging other students to take part. Veganuary is also collaborating with The Humane Society of the United States’ Forward Food program for the second year in a row on a plant-based training and pilot for food professionals at universities, K-12 schools, and other institutions during Veganuary. This year’s participants include Yosemite Valley Lodge.
Events big and small are popping up, such as the Veganuary Kickstart held by Vegan Food Popup Events at the North Park Vegan Market on January 11th, with presentations and demos, to discover healthy recipes, get nutrition tips, sample delicious food and beverages, take wellness classes, and more.
Workplaces:
Over 40 US employers have already announced their participation in the Veganuary Workplace Challenge, meaning they are inviting their employees to try vegan for 31 days. Some of the local highlights are EY, LUSH, The City of West Hollywood, and Jimbo’s. “We’re excited to be on board with Veganuary again. What a fantastic way to empower EY people to consider a plant-based diet and help in building a better, and more sustainable, working world. The transition to net zero is about big and small changes; considering meat and dairy free is one of the ways our individual choices can make a difference. I’m looking forward to the challenge,” says Amy Brachio, Global Vice Chair Sustainability at EY.
Celebrity encouragement:
More known voices than ever are lending their support to Veganuary this year. Hollywood star Woody Harrelson and his wife Laura have donated their plant-based recipe – Creamy Potato Leek Soup – to Veganuary’s 2025 Celebrity eCookbook which participants receive for free when they register on Veganuary’s website. Bethany Antonia, star of House of the Dragon, vegan Comedian Preacher Lawson, vegan Olympic rowing champion Imogen Grant, and WWE Hall of Fame Wrestler, Amy Dumas are also among the new celebrities supporting the campaign.
“It’s so much easier than people imagine to go vegan these days. Now could be your time, with the support from Veganuary, to begin preparing food with kindness and your health in mind. If there is less demand for horrific factory farming, less animals will suffer,” says Amy Dumas, WWE Hall of Fame Wrestler.
View and download celebrity quotes and photos.
To take the 31-day plant-based eating pledge, simply visit Veganuary’s official website to get started. You’ll receive valuable resources, including a Veganuary starter kit, our celebrity cookbook, several meal plans, 31 daily emails with nutritional info, delicious recipes, more meal plans and helpful advice. All for free!
About Veganuary:
Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014 – millions of people, coming from almost every country in the world, have taken part. From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland, and Canada. It has truly become a global phenomenon. Veganuary is grateful for the support of its official Veganuary 2025 US sponsors Vitacost, Field Roast, and Lightlife.
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