Chains and independent restaurants in New York offer plant-based specials and promotions to support locals trying Veganuary in the new year.
(New York City, New York – January 3, 2023) – Restaurants throughout New York City are offering promotions and specials all month long to celebrate Veganuary, the global campaign that encourages people to try vegan in January and beyond. Every January, businesses around the world vie with one another to bring out more, bigger, and better vegan menus to capitalize on the huge popularity of Veganuary. This is the biggest Veganuary in New York City to date, with signage and specials supporting the movement throughout the streets, outside of bodegas, and in dozens of restaurants. In addition, Veganuary ads are running in NYC subways and the organization’s new PSA is on screens in restaurants and gyms throughout the city (via Atmosphere TV).
This January, Veganuary is getting an extra boost from the city’s first ever Vegan Dining Month, which is being put on by Vegans, Baby to highlight the diverse vegan culinary scene in NYC. More than 20 vegan and vegan-friendly restaurants are participating for the entire month of January.
“The vegan dining scene in NYC is one of the most diverse and massive in the world and I wanted to celebrate that,” said Diana Edelman, CEO/Founder of Vegans, Baby. “I created Vegan Dining Month to show people that vegan food and dining is approachable and accessible and in the six years since it launched in Las Vegas, thousands of diners have tried the food. Of course, having it coincide with Veganuary made so much sense — here’s an entire population of people who are giving vegan life a go. I wanted to make it even easier and show them they could go out to eat and be vegan and miss nothing by doing so.”
Millions have signed up to take the Veganuary pledge since the campaign’s inception in 2014. The steadily increasing interest in vegan foods nationwide and regionally is being met with more options from restaurants with Veganuary’s support. In fact, Techonomic’s 2020 Generational Consumer Trend Report found that 41% of millennials said they enjoy trying new plant-based foods and beverages at restaurants. Veganuary is working with more and more restaurants helping to meet this demand with more inventive preparations of meat and dairy alternatives, more plant-forward dishes, and more choice overall.
This year, Veganuary participants can look forward to tons of great special offers and discounts from participating restaurants in New York, including:
- Avant Garden: Paella – with calasparra rice, Merguez royal trumpet, almonds, red pepper cream
- Ayza: $95 prix fixe vegan menu for two
- Belse: $3 discount on Belse red and white blend house wines for anyone that orders an entrée and mentions they are participating in Veganuary.
- Cadence: Smoked grits – with tomatoes, rosemary butter, garnished with fried oyster mushrooms and crispy garlic
- Caravan of Dreams: Cauliflower Cakes – tender cauliflower and red lentil cakes, topped with cashew mint raita sauce, over a bed of Cayuga Pure Organic Fingerlakes grown farro, made with orange and saffron, harissa sauce, and baby bok choi. Sautéed in garlic and avocado oil
- Cinnaholic: Check out Cinnaholic’s Winter Menu Specials just in time for Veganuary: Try the new S’Mores Cookie, Biscoff® Cookie Butter Roll, or Candied Almond Roll at all locations Jan. 3 through March.
- Earthen: Smoked ‘chorizo quesadilla’ – housemade chorizo, guajillo salsa, peppers, cheese, guacamole, sour cream, salsa verde, wheat tortilla
- Ladurée Paris: Vegan omelet – vegan ham, tomato concasse, mushrooms, vegan cheese
- Lady Bird: KFB (Korean fried broccoli) – with tempura fried broccoli, gochujang tamari sauce, sesame, scallion
- Lekka Burger: Veganuary Burger Special, Teriyaki Burger & weekly promotions: BOGO burgers (Jan 3-9), free delivery (Jan 10-16), free fries with burger purchase (Jan 17-23), and free Lekka blanket with Goldbelly orders (Jan 24-31).
- Luz: $25 Prix Fixe Menu (Soup, choice of flatbread, bowl or salad, dessert)
- Marty’s V Burgers: Crunchwrap – Beyond or Impossible patty topped with spicy mayo, cheeze sauce, tortilla chips, pico de gallo and shredded lettuce in a grilled tortilla
- Organic Grill: $25 prix fixe menu: cup of soup of the day and choice of burger.
- PLNT Burger: $45 PLNT Burger special – 1 Mushroom Bacon BBQ burger, 1 Crispy Chik’N sandwich, 1 12-piece Lil’ Dippers (with 2 sauces), 2 large fries (with 2 sauces), and 2 large milkshakes
- Public Records: Oyster mushroom enchilada tacos – Heirloom corn tortilla, almond cotija, red onion, cilantro creama seared lime
- Pure Grit BBQ: $20 prix fixx menus:
- Smoked BBQ plate (smoked main, two sides), Tractor organic beverage, two fried Oreos
- Fried Daring chicken sandwich on waffle with coleslaw, pickled veggies with BBQ ranch and spicy maple syrup, fries, Tractor organic beverage, two fried Oreos
- Plantega: Veganuary promotion throughout NYC locations and featuring special giveaway
- Rabbit: 12-course raw vegan tasting menu – $75 per person
- Raíz: $20 Burrito Combo – Choice of any burrito, side and a dessert packaged in cute custom box
- Soda Club: Gigli – with truffle cream sauce and leeks
- Great Performances: Adding a dish from its vegan, Latin-inspired Mae Mae Café to the menus of a number of the café / restaurants it operates in Manhattan, Brooklyn and The Bronx from Jan. 1 through Jan. 31. The Veganuary dish for all the locations will be Mae Mae Café’s popular Mushroom Mole Tacos, featuring white onion, cilantro, sesame seeds, house made corn tortilla. Two tacos will be served at each of the venues for $10. Six venues will participate in Veganuary by featuring the vegan dish: Dizzy’s Club (at Jazz at Lincoln Center), Abby Aldrich Dining Hall and Weiss Cafe (at Rockefeller University), The Norm (at the Brooklyn Musuem), The Café (at Wave Hill), Trinity Café (at Trinity Church’s Trinity Commons), Wollman Café (at Wollman Rink)
- Vegan on the Fly: Chopped cheese loaded fries
- Zooba Eats: Falafel sandwich and fries, pickled lemon falafel sandwich – 3 pieces of Egyptian falafel, lightly pickled beets, tomato-cucumber salad, arugula, hibiscus tahina, pickled lemon sauce stuffed in homemade baladi bread, Dukka fries – thick-cut fries tossed in a housemade 12-spice blend, Hibiscus tahina sauce, Salad & Soup, Egyptian falafel salad – 3 pieces of Egyptian falafel, seasonal greens, arugula, roasted eggplant, fava bean hummus, lightly pickled beets, shredded carrots, nigella seeds, hibiscus tahina, a light cilantro vinaigrette, Lentil soup – orange lentils, carrots, tomatoes, onions, cumin, garlic. Served with a side of dakka vinegar, Homemade baladi bread
On top of local restaurant specials this January, Veganuary is working with nationwide brands to promote exclusive special offers to participants in the month-long challenge. Official sponsors of Veganuary 2023 are Aveda, Lightlife, MALK, Pacifica, Violife, and Wicked Kitchen.
Veganuary is a non-profit organization that encourages people worldwide to try vegan for January and beyond. It was founded in the UK in 2014 and since then nearly 2.5 million people have taken the 31-day plant-based pledge from almost every country in the world. With campaign hubs now in Germany, USA, Brazil, Chile, Argentina, India and the UK, Veganuary has truly become a global phenomenon. This New Year’s revolution has also been embraced by businesses, with hundreds of companies taking part in Veganuary last year, launching more than 1,540 new vegan products and menu items.
Veganuary is free to join, and people can sign-up at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit, and 31 daily emails packed with nutritional info, delicious recipes, meal plans, and helpful advice.