Veganuary – the global campaign that encourages people to try vegan for January and beyond – is offering more celebrity recipes, tips, and other support to 2025 participants.
(Washington, DC – December 11th 2024) – Veganuary – the global campaign to try vegan for January and beyond – is today launching its push for 2025 participation with head-turning campaign ads asking people to ponder the practices behind some familiar foods.
Hollywood star Woody Harrelson and his wife Laura have donated their plant-based recipe – Creamy Potato Leek Soup – to Veganuary’s 2025 Celebrity eCookbook which participants receive for free when they register on Veganuary’s website. Bethany Antonia, star of House of the Dragon, has donated her recipe for Sa-Ti-Deh Jamaican Black Bean & Jackfruit Stew. The vegan Comedian Preacher Lawson filmed a video message for Veganuary participants, about the reasons he is vegan and his tips for Veganuary participants (will be published on social media in January).
- Photos of these celebrities and their recipes can be downloaded here
More support for those trying plant-based this January is offered by some of Britain’s top chefs and social media influencers.
TV chefs Ainsley Harriott and Kwoklyn Wan; Michelin-starred chef Alexis Gauthier; cookbook author and social media sensation Giuseppe Federici; and Great British Bake Off’s first vegan contestant and cookbook author Freya Cox have all shared exclusive tips for vegan swaps to help turn any recipe into a plant-based masterpiece.
- Photos of these celebrities and their tips can be downloaded here
Veganuary is also delighted to release new podcast episodes in January, featuring climate activist Maggie Baird and actor Richa Moorjani. Listen here in January.
For more foodie content, Veganuary’s website features over a thousand plant-based recipes and even Pamela Anderson contributed one of her new recipes called “Green Garden Mason Jar Salad” to the vast Veganuary dinner recipe database!
About Veganuary: Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014 – millions of people, coming from almost every country in the world, have taken part. From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. It has truly become a global phenomenon.
All 2025 Veganuary US campaign assets can be viewed and downloaded here.
MEDIA CONTACT:
Sarah Nguyen
MBO Media
