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We need your support to inspire more people to switch to a plant-based diet so that we can spare more animals from a lifetime of suffering. Your donation will help us to continue making an impact for animals.

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Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. Millions of people have signed up to our one-month vegan pledge since 2014, and in 2023 alone more than 1,610 new vegan products and menu options were launched in our key campaign countries.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

WHAT Impact Has veganuary had so far?

Inspired millions of people to try vegan in January and beyond, from almost every country in the world.

Supported the launch of thousands of new vegan products, making plant-based eating more accessible for everyone.

Raised awareness of veganism with countless media stories published about the campaign.

For every one million official participants who eat vegan for 31 days, 6.2 million litres of water are saved, 3.4 million animals are spared from a lifetime of suffering, and the CO2 equivalent of 1.2 million flights from London to Paris is saved.