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veganuary 2024

Switching to a plant-based diet is one of the most impactful things people can do to protect the planet! Please make a donation today to help us to inspire even more people to give vegan a go in January and fight climate change while they’re at it.

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WHAT impact has veganuAry had so far?

Inspired millions of people to try vegan in January and beyond, from almost every country in the world.

Supported the launch of thousands of new vegan products, making plant-based eating more accessible for everyone.

Raised awareness of veganism with countless media stories published about the campaign.

For every one million official participants who eat vegan for 31 days, 6.2 million litres of water are saved, 3.4 million animals are spared from a lifetime of suffering, and the CO2 equivalent of 1.2 million flights from London to Paris is saved.