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veganuary 2024

We need your help to show more people that eating vegan can be easy, cheap and fun – as well as reducing animal suffering and protecting the environment. Your donation will give more people the tools to make a positive change in their lives.

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WHAT HAVE WE ACHIEVED WITH YOUR DONATIONS SINCE 2014?

Inspired millions of people to sign up from almost every country in the world – and many more have actually taken part.

Supported the launch of thousands of new vegan products, making plant-based eating more accessible for everyone.

Raised awareness of veganism with countless media stories published about the campaign.

For every one million official participants who eat vegan for 31 days, 6.2 million litres of water are saved, 3.4 million animals are spared from a lifetime of suffering, and the CO2 equivalent of 1.2 million flights from London to Paris is saved.