We are looking for an experienced Director to lead the growth and development of the Veganuary campaign in the UK.
Contract: Full-time 37.5 hours, Permanent
Salary: £55,000 – £60,000 (depending on experience)
Reports to: CEO
Work base: Home-based within UK
About Veganuary
Be part of a small, but dynamic organisation that makes headlines in January and throughout the year!
Veganuary is an international non-profit organisation that encourages people worldwide to try vegan in January and beyond. Veganuary’s popular cultural appeal, along with our positive and non-judgemental approach to veganism, is making a measurable difference for animals and the planet. We proactively support people and businesses alike to explore the diverse world of plant-based foods and the benefits they bring.
Millions of people – from nearly every country in the world – have taken part in Veganuary since our launch in 2014, and thousands of new vegan products and dishes have been added to shop shelves and restaurant menus worldwide. This is a very exciting time to join our international team of talented, valued and committed people who enjoy their ability to collaboratively contribute to this amazing cause.
Role Description
We are seeking an experienced Director to lead the growth and development of the Veganuary campaign in the UK.
You will increase the reach of the well-established Veganuary brand in the UK, foster relationships with businesses, media, influencers, and other organisations, and lead a small team in driving corporate activity and increasing participation. You’ll be a driven campaigner, well-versed with advocacy movements, and a natural networker with a skill for proactively identifying opportunities for making connections and increasing impact.
Core Responsibilities:
- Serve as a high-visibility spokesperson for Veganuary in the UK, upholding the organisation’s vision and values via media opportunities, conferences, and other key stakeholder engagements
- Critically analyse the current UK landscape and identify the most impactful strategy for Veganuary to employ to achieve our aims as effectively and efficiently as possible with the resources available
- Develop and implement a strategic plan for the UK with measurable goals and objectives that align with Veganuary’s overall strategic plan, with support from the CEO
- Proactively identify and explore new opportunities for the organisation to maximise impact and deliver on its mission in the UK, including creating new projects and partnerships
- Grow awareness and positive reputation of the Veganuary brand amongst stakeholders, influencers, the media, corporations, other advocacy organisations, and potential supporters
- Lead, mentor, and develop a team, supporting them to do their best work
- Participate in the senior leadership team, working closely with senior colleagues to help guide the direction of the organisation as a whole and deliver Veganuary’s mission
- Deliver an impactful PR & media campaign that maximises Veganuary’s brand exposure in the UK
- Working closely with the International Head of Marketing and Creative, develop bespoke OOH marketing opportunities for the UK audience
- Oversee the UK communications team in the creation of high-quality materials and content, including press releases, pitches, email/web/social content, and general campaign resources for the UK audience in line with international brand guidelines
- Oversee our corporate engagement work in the UK, both directly and by supporting staff in building relationships with major food brands, creating pitch materials, selecting targets, and identifying opportunities for mutual benefit. Serve as a Veganuary spokesperson on corporate and Workplace Challenge presentations as needed
- Maintain responsibility for the UK team’s corporate income goals
- Collaborate with other areas of the organisation and participate on international teams like the Marketing Team, Corporate Engagement Team, Fundraising Team etc. to ensure UK is in alignment with global strategy
- Undertake appropriate domestic or international travel to accomplish the responsibilities of the role
- Ensure that key campaign outcomes are evaluated and leveraged for maximum organisational impact
- Undertake any further duties that may reasonably be required of the role.
Person Specification:
- Significant experience in a similar role at senior leadership level, ideally within the UK nonprofit/charitable sector
- An in-depth knowledge of the vegan and or animal rights movement in the UK and existing connections within that sector
- Significant experience of line management and developing high performing teams
- Strong critical thinking skills, with experience developing, refining, and executing on campaign strategies
- Experience in public speaking and delivering campaign messages succinctly and persuasively through TV, radio, written media and talks to live audiences and ability to showcase those examples
- Strong communication, interpersonal and relationship development skills, with the ability to relate effectively to and influence people at all levels and represent the organisation externally including with other non-profit organisations, corporations, and donors
- Demonstrable experience in developing and implementing successful communications and marketing strategies; designing and delivering effective campaign tactics using social media; producing high quality written communications, such as social media posts, blogs, pitches and press releases
- A demonstrable ability to work proactively and collaboratively
- Ability to work effectively and manage a team in a fully remote work environment
- Complete alignment to the values of Veganuary as a vegan organisation as well as a thorough understanding of all aspects of veganism
- Share and support Veganuary’s vision and values (see below)
Our Vision:
Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.
Our Values:
Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end.
Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgemental, positive, constructive and easily accessible way.
Collaboration: by partnering with other mission-driven organisations and working closely with corporates, we will make a bigger difference.
Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission.
Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.
Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation.
