There is no such thing as a typical vegan – we come from all walks of life! And nothing proves this better than our inspiring team of Ambassadors. From athletes and authors, to film stars and farmers, they are shining examples of people thriving on a plant-based diet!
Plant-Based London Food Content Creator & Cookbook Author
“Veganuary is the perfect time to step into the kitchen and discover just how exciting plant-based eating can be. Give it a try this January – you might just love it!”
Artist & Author
“Babes! You know what’s chic right now? Being vegan for January! Kindness is in, compassion is sexy and being healthy makes you a hottie. Serve it up for the animals, the planet and our fabulous selves. If you’ve ever thought about living it up plant-based, Veganuary is your chance to show the world!”
Actor
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
TV Personality & Influencer
“Loving animals and eating them too never made sense to me; that’s why I went veggie aged 6 and then later turned to veganism. It was the best decision I’ve ever made & I’ve enjoyed it so much more than I could have ever expected. It feels good to do the right thing. I know it can be a daunting prospect for some, Veganuary is here to help guide you.”
Singer-Songwriter and Activist
“The livestock sector contributes more than 60% of all food-system greenhouse gasses. That’s a lot of pressure on our planet, but by replacing meat consumption with plant-based foods, together, we can give the Earth a fighting chance.”
Musician
“I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.”
Wildlife TV Presenter
“As I’ve become more and more aware of our impact, the impact our diet has on the environment – and of course the species that live in it – I’ve become increasingly concerned to minimise the negative aspects of that impact.”
Actor
“I’ve loved Veganuary’s work for a long time because I know, having been a vegetarian who was intimidated by veganism, that so many people just won’t start because they think it’s too hard and that they’re going to fail. And Veganuary presents you an opportunity to do it with other people, with a community, and it’s not saying it’s a lifelong commitment, it’s saying ‘try it for a month and see how you feel’.”
French Chef & Restauranter
“Going vegan in 2016 was one of the best things I’ve ever done for myself, so I decided to share that joy the best way I knew how – by turning my whole fine-dining restaurant fully vegan, too. This January, you can experience that same joy for yourself by trying veganism – it’s healthy, it’s delicious, and it’s an act of kindness to this planet and the amazing creatures we share it with. All you have to do is give it a try!”
Comedian
“I decided that I was going to do 100 days being vegan, and I was going to write it up and see how I felt. But within a week I felt so much better in my body that it then became ‘oh I am definitely going to do this forever.’ My digestion immediately improved, and that thing where you feel a little bit glowy, where people say you look well, and you say ‘well actually, I’m vegan.”
Actor
“I cannot keep eating meat and dairy while wanting to do something about climate change. There is NO better thing we can do to reduce our carbon footprint and the time to do that is NOW. My children deserve a future and so do yours. If you care about climate change, make a difference and do Veganuary.”
Actor
“Despite all of our recycling, energy-saving, and water conservation (all of which are great), most people still don’t know that they can have the greatest impact on our precious Planet Earth by adopting a plant-based diet.”
Actor
“The first thing which is wonderful about Veganuary is that there is no pressure. So you can, if you like, say ‘ok I’m only going to do it for January’. I’d be very surprised if you decide to do it for January and then not do it for February because it is such an exciting and interesting way of living in terms of foods. So, I think it’s a wonderful imperative. And one that I totally support and I’m very, very happy to be an Ambassador for.”
Actor
“Do you have a sense that you’d like to switch to a healthier, cleaner, kinder diet, but need more information? Ask questions, try things, do research, and make decisions based on facts, but don’t discount your feelings either. Veganuary is a great place to start exploring!”
Actor
“What an honour to be chosen to be an Ambassador for Veganuary. I’m vegan all year round but if you give it a go in January you will help the planet, animals, and especially your health. What do you have to lose?”
TV Presenter
“I discovered the Veganuary campaign and I thought well, this is a good excuse to try it, and I can say to my husband ‘well, I’m only going to do it for a month’ and so he will be accepting of that and won’t give me too much of a hard time. And then of course, the month of January came to an end, and there was no question, I would stick with it.”
MP
“I became vegan as a New Year’s resolution in 1992, so I think taking part in Veganuary is the perfect opportunity for people concerned about the climate crisis, animal welfare or their health to try veganism. It’s much easier now than it was in 1992, with loads of great vegan food around and plenty of helpful advice, so try it and see how you get on!”
Winner: Germany’s Strongest Man 2011
“Switching to a plant-based diet was one of the best decisions of my life – not only from an athletic perspective. I would recommend that everyone try it. Ideally right now in January.”
Vocalist, Sepultura
“Empathy towards all forms of life creates a ripple effect that benefits the existence of our planet.”
Cricket Coach
“I was exploring healthier ways to eat and live and stumbled upon the “Earthlings” documentary. After watching it I simply went vegan overnight. I could not justify the treatment of animals by humans and I don’t want any part of it.”
Entrepreneur
“Taking part in Veganuary helped me change how I eat, and now my diet is the best for animals, the planet and for me. If the climate crisis, animal suffering or the loss of wild places and species concerns you, sign up, take part and let Veganuary help you, too.”
International DJ
“There are so many benefits to becoming vegan that I could list & possibly write a book on, but the one thing I would say is that the greatest satisfaction I’ve experienced is people I’ve shared my journey with becoming vegan themselves & it also changing their lives.”
Founder of Ecotricity
“I’m a passionate advocate of plant-based living, and Veganuary is a great initiative – it’s a gateway for people to give it a go and feel the difference for themselves. I’m delighted to be an ambassador for Veganuary and to be working with the team to spread the word.”
Racing Driver
“I am asking everyone to sign up for Veganuary because it’s good for the animals, our planet, and your own health. Being vegan is one of the easiest ways to make a positive change in the world, and everyone has a choice to participate three times a day.”
Chef & Creator of Tesco's Wicked Kitchen
“I decided to go vegan because, as a chef I feel responsible for the food that I feed people and I believe we can do it in a much more compassionate way that can be just as delicious. Veganuary is an amazing cause, it’s an amazing organisation and anybody who can have fun with encouraging people to go vegan or just eat more plants is a great thing.”
Comedian
“I’ve been involved with Veganuary now for a few years, from getting to know everyone involved and not only is it a good campaign for the fact that it’s not a militant ‘you’re wrong – you need to change your life’ sort of campaign. It’s a really nice, inclusive campaign. It tells people ‘why don’t you just give it a go and see how you feel?”
Mountaineer
“I have never eaten meat in my entire life and turned vegan 17 years ago. I was successfully able to build top of the world level muscle and endurance and not only survive but thrive in the -50C temperatures on top of Everest, not just once, but twice! Goes to show that no animal needs to suffer or die for our dreams to come true.”
Strength Athlete
“I have a great fondness for people who’ve changed to veganism. It’s a massive change in your life, I’ve never gone through that, I’ve always been vegan so I think it’s possibly one of the most noble things you can do is to change the habit of a lifetime, all the emotions associated with it, just for the sake of the animals. It’s fantastic.”
Director of Fry’s Family Food
“It’s been the best decision of my life. To know that I am contributing less to animal suffering of any kind makes me feel better as a person. And then to know that my values and my choices are now fully aligned has been amazing.”
World Champion Pole Athlete
“The biggest benefit is waking up knowing I am causing less harm to the planet, living beings and myself.”
World Champion Pole Athlete
“I feel better inside for being vegan. I don’t believe animals are here for me to kill.”
Former Cattle Farmers
“Everybody who goes vegan plays an important part in changing the world for the good in so many ways. Empower yourself by making a simple decision to forgo meat and other animal products for January 2020 and with the advice and support of the Veganuary team you will find just how easy it is these days to live a vegan life.”
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