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THE IMPACT OF YOUR DONATIONS

We inspire millions of people to try vegan in January and beyond, from almost every country in the world.

Supports the launch of thousands of new vegan products, making plant-based eating more accessible for everyone.

Raise awareness of veganism with countless media stories published about the campaign.

For every one million official participants who eat vegan for 31 days, 6.2 million litres of water are saved, 3.4 million animals are spared from a lifetime of suffering, and the CO2 equivalent of 1.2 million flights from London to Paris is saved.